Pontydysgu – Bridge to Learning

I am rushing to produce my paper on ‘Supporting Learning in the Workplace’ for the PLE2010 conference (and trying to resist the temptation to recycle previous material!). The paper focuses on the issue of context, building on discussions I have had with Jenny Hughes, based on her contributions to Stephen Downes and Rita Kop’s excellent Critical Literacies course.

The  key section (which is most certainly only a first draft) is called “Problematising the Learning Space: Contexts for Learning.” Any feedback very welcome.

A major issue on designing a work based PLE is in problematising the learning space. This involves examining relations, context, actions and learning discourses. Vygotsky’s approach to cognitive development is sociocultural, working on the assumption that “action is mediated and cannot be separated from the milieu in which it is carried out” (Wertsch, 1991:18).

The socio cultural milieu mediating actions and learning in the workplace includes s series of different relationships (Attwell and Hughes, 21010).

The first is the relationships between teachers and learners. Yet, as we have already pointed out, much learning in the workplace may take place in the absence of a formal teacher or trainer. It may be more appropriate to talk in Vygotskian terms of a More Knowledgeable Other. “The More Knowledgeable Other. is anyone who has a better understanding or a higher ability level than the leaner particularly in regards to a specific task, concept or process. Traditionally the MKO is thought of as a teacher, an older adult or a peer” (Dahms et al, 2007),

The second relationship is that between learners themselves. The third is relationships between learners and the wider community. In the context of work based learning that community could include formal education institutions, communities of practice or local or extended personal learning networks. Institutions. And in the context of Personal Learning Environments it is important not to forget the relationships between learners and technology. Technology will play a key role in mediating both the other relationships and mediating learning itself.

The socialcultutal milieu also includes the learning contexts. The most obvious aspect of context is where the learning takes place. Learning takes place in wider physical and online communities as well as at home and in the workplace. This relates to the issue of. physical domains. We can learn through h training workshops, through online communities or even through watching a television programme. A key issue here may be the distance of that domain from our practice Learning about computing through using a computer means the learning domain is close to practice. However learning through a training workshop may be more or less close to actual practice. Equally some enterprises have developed training islands within the workplace with aim of lessoning the distance between the learning domain and practice. Obviously the context of practice is key to work based learning and we will return to this issue. A further aspect of context is the wider social political, cultural and sub cultural environment. This in itself contains a raft of issues including factors such as the time and cost of learning and rewards for learning.

A further and critical aspect of context is what is judged as legitimate in terms of process and content. How are outcomes defined, what constitutes success and how is it measured?

Another critical issue on problematising the learning space is the nature of different learning discourse s. Learning discourses are dependent of different factors.

Firstly they can be viewed as am set of practices. Wenger points out that we practice eis not learned individually but is dependent on social relations in communities.

“Over time, this collective learning results in practices that reflect both the pursuit of our enterprises and the attendant social relations. These practices are thus the property of a kind of community created over time by the sustained pursuit of a shared enterprise. It makes sense, therefore to call these kinds of communities communities of practice.”

Although the nature and composition of these communities varies members are brought together by joining in common activities and by ‘what they have learned through their mutual engagement in these activities.’

According to Wenger, a community of practice defines itself along three dimensions:

• What it is about – its joint enterprise as understood and continually renegotiated by its members.
• How it functions – mutual engagement that bind members together into a social entity.
• What capability it has produced – the shared repertoire of communal resources (routines, sensibilities, artefacts, vocabulary, styles, etc.) that members have developed over time.

A community of practice involves much more than the technical knowledge or skill For a community of practice to function it needs to generate and appropriate a shared repertoire of ideas, commitments and memories. It also needs to develop various resources such as tools, documents, routines, vocabulary and symbols that in some way carry the accumulated knowledge of the community. In other words, it involves practice: ways of doing and approaching things that are shared to some significant extent among members.

Secondly, learning discourses can be viewed in terms of processes methodologies and structures. As we said earlier work based learning may be more or less structured and formalised and the degree of interaction of learning processes with work processes.

Learning discourses can also be seen as taking place through the exploration of boundary objects, Boundary objects are another idea associated with Vygotsky and have attracted particular interest by those interested in Communities of Practice. The idea was introduced by Susan Leigh Star and James R. Griesemer (1989): “Boundary objects are objects which are both plastic enough to adapt to local needs and constraints of the several parties employing them, yet robust enough to maintain a common identity across sites. They are weakly structured in common use, and become strongly structured in individual-site use. They may be abstract or concrete. They have different meanings in different social worlds but their structure is common enough to more than one world to make them recognizable means of translation. The creation and management of boundary objects is key in developing and maintaining coherence across intersecting social worlds.”

According to Denham (2003) “boundary objects serve as point of mediation and negotiation around intent” and can comprise a place for shared work. Denham goes on to say “Boundary objects are not necessarily physical artifacts such as a map between two people: they can be a set of information, conversations, interests, rules, plans, contracts, or even persons.”

As a class of knowledge artefacts their importance may lay in their role in dynamic knowledge exchange and are “associated with process, meaning, participation, alignment and reification.”

Whilst reports and documents may be considered boundary objects, they can also be seen as information spaces for the creation of knowledge. A boundary object could also be a space for dialogue and interaction. Ravenscroft (2009) has advocated “knowledge maturing through dialogue and the advantages of linking ‘learning dialogues’ and artefacts.” Knowledge maturing, he suggests, can be  “supported through setting up an appropriate dialogic space in the digital milieu

The key aspect of learning discourses it that they are fluid and relational. Vygotsky held that “environment cannot be regarded as a static entity and one which is peripheral in relation to development, but must be seen as changeable and dynamic.” It is this fluid and dynamic nature of learning  environments and discourses which provides the central challenge to the design of a PLE, particularly in a workplace context.

Alec Couros and Graham Attwell have been paired together as co-keynotes at the PLE Conference in Barcelona, Spain, July 8-9. The organizers have asked us to do something different than a typical keynote, so we have been thinking about an unKeynote format. In keeping with the theme of the conference (PLEs), we’re hoping that individuals in our network would be willing to help us frame what this might look like.

How the Session is Going to Work:
We have put together a  a list of questions (see below) and are inviting your responses. We will put together a joint presentation based on your slides.

We will present the ‘keynote’ together but will be encouraging participants – both face to face and remotely – to contribute to the keynote as it develops.

Where We Need Help:

1. We’d like you to respond to one or more of these ‘key questions’ found below. We suggest responding through the creation of a (PowerPoint) slide, or creating a very short video (less than 1 minute?). Or, if you can think of another way of representing your ideas, please be creative.
2. We’d like you to provide questions for us. What did we miss? What are some of the important questions for consideration when exploring PLEs/PLNs in teaching & learning.
3. Please send your responses to graham10 [at] mac [dot] com (and you may cc: couros [at] gmail [dot] com) by July 6/10.

Key Questions:

1. With all of the available Web 2.0 tools, is there a need for “educational technology”?
2. What are the implications of PLEs/PLNs on traditional modes/structures of education?
3. What are the key attributes of a healthy PLE/PLN?
4. What pedagogies are inspired by PLEs (e.g., networked learning, connected learning)? Give examples of where PLEs/PLNs have transformed practice.
5. What are the implications of PLEs/PLNs beyond bringing educational technology into the classroom, and specifically toward workplace/professional learning?
6. If PLEs/PLNs are becoming the norm, what does it mean for teachers/trainers (or the extension: what does it mean for training teachers & trainers)?
7. As our networks continue to grow, what strategies should we have in managing our contacts, our connections, and our attention? Or, extension, how scalable are PLEs/PLNs?
8. Can we start thinking beyond PLEs/PLNs as models? Are we simply at a transitional stage? What will be the next, new model for learning in society? (e.g., where are we headed?)

I am afraid words fail me. Whilst the right wing UK DemCon government continues to cut services and welfare benefits to fund the vast payments to the failed banks, the reality is that poverty increases.

This is from a recent report on heal;thy school meals by the official schools watchdog Ofsted and as reported in the Guardiian newspaper:

Parents from these families told inspectors that they often could not afford to pay for a school lunch, especially if they had more than one child. One family, for example, had to arrange for the two children to take turns and eat a school meal on alternate weeks.

Other parents complained about the lack of advice on how to produce balanced but inexpensive packed lunches. Also, little account was taken of the fact that many families whose income was low did not have transport and therefore had to rely on what was available in the immediate locality.

Local shopkeepers were unlikely to stock appropriate food unless they could be convinced of the financial viability of doing so. Unhealthy packed lunches did not necessarily reflect parents’ lack of commitment or cooperation but, rather, a complex set of local circumstances.

With twelve days to go the the PLE2010 Conference in Barcelona, Pontydysgu is going to be featuring  some of the events being organised around the conference> Voting is now open for the Mediacast competition: a celebration of User Generated Content with awards for the best three mediacast productions on Personal Learning Environments. You can vote by joining the the YouTube group for the PLE conference at http://www.youtube.com/group/PLE2010CONF.

This video is by Jane Challinor from Nottingham University in the UK.

Congratulations to Pontydysgu researcher Angela Rees and her husband Gareth. Angela gave birth to a daughter, Elin Alys Rees (we think), at 2.18 this morning. Our information says the baby weighs 6lb 11oz. More details later.

Update on name – baby is called Elin Arianrhod.

Yesterday, Jenny Hughes and I (well, more Jenny than me) made a presentation on syntax to an seminar organised as part of the Rita Kop and Stephen Downes’ Critical Literacies online course. The idea of Syntax is based on Saussurean linguistics and is difficult stuff (at least to me). But it is also extremely interesting. Syntax is the study of the principles and rules for constructing a sentence. But, of course, it can also be used as a way of studying other areas, including education and training. Much of the presentation focused on the relations between paradigms and syntagms. Syntagms describe the relations between the parts of different paradigms. The sum of the associate elements has a meaning different from the parts and changes the meaning of the parts. As jen said the elements of one paradigmatic set in the presence of another may change into something we don’t know. And, according to Richard Harland, the syntagm is the site of new meaning. Syntagmatic thinking, she went on to say, is called ‘radical transcendence’. And here it gets interesting. Semes are the site of old meaning. The meaning of a single piece of understanding gets left behind – or gets lost on the meaning of the new whole. I am sure that is happening now in our understanding of what comprises or means teaching and learning. As learning becomes ever more embedded in the internet and in escapes from the institution, then both our understanding of the meaning of learning and education and of schooling will change. Schools will become juts a seme – a site of old meaning.

However syntagmatic thinking is also based on the idea focusing not on the novelty of combinations but on the novel act of combining. And I fear that in using technology for teaching and learning up to now we have f9cused on the novelty of combinations of technology and education, rather than look as the novel act of combining technology and learning together.

This post is both a note for myself but also is a trailer. We are working on producing a slidecast of the presentation which I will post here as soon as it is ready.

NB Critical Literacies is a free and open online course. Whilst not as well attended as previous course Stephen has run with George Siemens, it is raising many interesting ideas and is well worth dipping into.

As I guess most of you will know the UK has a new right wing coalition government. As always, being a new government, they have announced a raft of new policy measures including in education. the major tenet of the government policy is to use the financial crisis to impose wide ranging cuts on public services. In the education area, early policy announcements have included allowing schools to opt out of local government control (and the introduction of private sponsorship), cuts  in funding of university places (and strongly rumoured rises in tuition costs), a two year freeze on pay rises, cuts to free school meals and the abolition of the British Education Communication and Technology Agency (Becta).

I think it would be fair to say few of these measures have found favour with educationalists! But how should we react to these policies. especially given that the government is only two or so months old? Perhaps I am old fashioned but I think the only answer is to build a broad alliance to oppose government policies. So I am a little bemused by the following letter, available on the NAACE web site,  signed by a broad coalition of organisations involved in Technology Enhanced Education seeking to enter a dialogue with government education minister Michael Gove:

At a meeting on 4 June 2010 Naace, the ICT Association, brought together leaders from key organisations from across the education system to discuss the future of Information Communication Technology in Education.

Agreement was reached on a joint vision statement. We now circulate this to you and other interested parties. We seek assurances from you that the new government recognises the importance of ICT to learning, to learners, to management, and to the overall success of the whole education system.

The freedoms promised to schools, colleges and beyond by the coalition government provide new opportunities for teachers, lecturers and learners to make the best possible use of ICT to support, enrich and extend learning across and beyond the curriculum, thereby improving achievement, enabling personalisation and ensuring employability.

Responsibility for leadership in this field must be shared between schools, colleges, providers of adult learning, local authorities, industry, and government. If we work together, through membership organisations, subject associations and looser networks and communities of educationalists, technologists and policy makers, we can provide the mutual support and challenge that will be needed if the learners in our charge are to continue to benefit.

When used well and managed wisely, ICT is a powerful tool to ensure that:

• curriculum and pedagogy stay relevant to an increasingly digital world and economy;
• all learners are included, protected, and empowered;
• teachers and lecturers have efficient, effective and economic access to digital resources, together with the tools to create and deploy these resources themselves.

The education system is ripe for the development of new models that:

• maximise the return in learner achievement from investment in ICT;
• support effective pedagogy;
• provide an evidence‐base to inform decision‐making;
• enable efficient procurement of software, hardware, infrastructure, and services through improved market competition and collaborative purchasing;
• assure the quality and independence from commercial or ideological bias of support available for those in leadership roles.

The success of the country depends on the long term strength of the economy and for this, fluency in ICT matters as much as does competence in English and Mathematics. In short, a digitally literate and digitally creative workforce is of vital importance to every citizen, and achieving this demands an entitlement to the best possible use of ICT in education – by learners, by schools, colleges and institutions, and by educational leaders.

We look forward to confirmation that the newly elected government shares our vision for ICT in education, and we look forward to working with government on putting the vision into practice.

Most of the statement seems fairly innocuous although I am not sure it amounts to a ‘vision’. And although I know we have got used to justifying projects in terms of economic goals, I am not happy with phrases like “the success of the country depends…” to say nothing of the statement recognising the opportunities of the freedoms (read cutbacks and privatisation).

I also see the need for dialogue if we are to even defend the present education system let alone provide increased learning opportunities. But to me the real subtext is – we know you are going to make cutbacks but please don’t cut our part of the system. And that is not a constructive dialogue at all.

There’s an interesting aside in an article in today’s Guardian newspaper on the so called problems of plagiarism. Why do I say so called? Whilst I would agree that practices of buying and selling essays are a problem, these practices have always gone on. When, many years again pre-internet days, I was a student at Swansea University, it was always possible to buy an essay in a bar. And I would also argue that a side benefit of cut and stick technologies is that standards of referencing in universities today is much higher than it was in my time as student. Indeed at that time, you were expected to buy your tutors’ textbooks and to paraphrase (plagiarise) their work. Plagiarism is as much a social construct as it is a technological issue.

But coming back to today’s article, reporting on a three day international conference on plagiarism at Northumbria University, the Guardian reports that “The conference will also hear that the problem of plagiarism at university could be reduced if students used “digital storytelling” – creating packages of images and voiceovers – rather than essays to explain their learning from an imagined personal perspective.

Phil Davies, senior lecturer at Glamorgan university’s computing school, said he had been using the technique for two years and had not seen any evidence of cheating. “Students find it really hard but it’s very rewarding, because they’re not copying and writing an essay, they have to think about it and bring their research into a personal presentation.”

Another approach is to focus on authentic assessment – or rather assessment of authentic learning tasks. In this case students are encouraged to use the internet for research but have to reflect on and re-purpose materials for reporting on their own individual research.

In both cases this goes beyond dealing plagiarism – it is good practice in teaching and learning. And I wonder if that might be a better starting point for the efforts of researchers, developers and teachers.

There is an interesting interview with Rob Arntsen, the CEO of MyKnowledgeMap in the latest edition of the Eifel newsletter. Rob was asked to describe his vision of ePortfolios.

“We believe that the term is perhaps too general and becoming overtaken by events as the learning technology market evolves. On one hand I prefer the concept of a person’s individual learning space, such that the individual is in control of what they identify as their tailored learning space, which embraces their social networking space and which allows them to showcase and to grant access selectively.

On the other hand, for obvious reasons, the historic trend behind e-portfolio development has been driven by institutions to primarily address institutional interest in delivering a solution in this area. That requirement is still valid, and so we need to see the concept that allows the “bridge” between an individual in control of their own learning space and the institution’s valid need for some form of consistent method of interlocking with their students learning processes. This is why we are developing Learning Slate, which is an open source development, initially with Hull University and JISC.

……The changes we have seen in the e-portfolio market are many and varied. There has been the growth in use of significant open source solutions such as Mahara, the merging of reflective style portfolios with competency orientated assessment, and the linkage with assessment. I also am starting to get the feel that this space is becoming more important than the traditional LMS/VLE product and may perhaps take centre stage at some point. Generally we are seeing more interest in video content and e-book content alongside other content, and indeed the close integration of video and e-books within e-learning and assessment objects.

Perhaps the most dramatic and rapid change has been the very strong interest in mobile phones, especially smart phones and related technology. I suspect this will continue to evolve quickly with the advent of the i-pad and similar devices.”

Rob’s idea of a learning space is similar to the Personal Learning Environments we have described on this site. And Rob is right when he says “the historic trend behind e-portfolio development has been driven by institutions to primarily address institutional interest in delivering a solution in this area.” But I am not sure why he says this requirement is still valid if students are in control of their own learning in their own learning spaces.

Rozmawiałam na Skypie z Markiem Hylą, założycielem i moderatorem sieci społecznej SzkoleniaXXIwieku na temat inicjowania i rozwijania sieci społecznych oraz o nowym modelu biznesowym Ning. Oto zapis naszej rozmowy.

IB: Jest Pan znany w Polskiej spolecznosci e-learningowej. Czym się Pan zajmuje zawodowo? W jaki sposób porusza się Pan na codzień w sieci?

MH: Zawodowo jestem menedżerem w firmie szkoleniowej – osobą odpowiedzialną za nowoczesne technologie w procesie szkoleń. Z sieci korzystam zarówno zawodowo, jak i pozazawodowo. Zresztą jak się nad tym zastanowić, to oba te zastosowania się ze sobą łączą. Trudno oddzielić ostrą kreską zawodowe i pozazawodowe korzystanie z sieci. No bo na przykład czy pisanie bloga to zastosowanie zawodowe, czy pozazawodowe? Albo korzystanie z LinkedIn? Albo z GoldenLine?

IB: A dlaczego założył Pan sieć społeczną www.SzkoleniaXXIwieku.pl?

MH: Chyba z kilku powodów. Po pierwsze dlatego, że postawiłem sobie za cel promowanie i rozwój rynku e-learningowego w Polsce. Po drugie dlatego, iż widziałem bardzo pozytywny wpływ na to jak jestem postrzegany przez książkę, którą napisałem, tzn. “Przewodnik po e-learningu“. Fakt bycia autorem bardzo dobrze wpłynął na mój osobisty brand (markę) na rynku, a blog był znacznie ciekawszą formą nawiązania kontaktu z osobami, zainteresowanymi tematem nauczania przez sieć. Warto też zauważyć, że nie bez powodu zacząłem pisać bloga na środowisku Ning, które pozwala właśnie na tworzenie społeczności, a nie po prostu na pisanie tekstów do poczytania. Zależało mi na tym, aby skupić ludzi, móc nawiązać z nimi kontakt.

IB: Dla kogo sieć www.SzkoleniaXXIwieku.pl jest przeznaczona? Dla kogo szczególnie interesująca? Kim są uczestnicy tej sieci i co im daje bycie jej częcią?

MH: Spolecznosc ta jest przeznaczona dla dwóch grup. Pierwsza grupa jest małoliczna – jedynym jej członkiem jestem ja sam . Mówiąc poważnie – blog jest dla mnie, tak jak pamiętnik, takim miejscem, gdzie mogę zapisać “sam dla siebie” rzeczy ciekawe, interesujące, ważne z perspektywy czasu, potrzebne do lepszego zrozumienia zmian jakie dzieją się na rynku. Grupa druga – to oczywiście wszyscy uczestnicy sieci. Udało mi się osiągnąć mój początkowy cel – członkami społeczności jest dość szeroki przekrój osób zarówno z firm, instytucji administracji publicznej, szkół i uczelni. Są tu i dyrektorzy, i specjaliści, i wykładowcy akademiccy, i studenci. Mam nadzieję (i to, póki co moim zdaniem, jest wartością dla uczestników sieci), że to, co wydaje mi się interesujące i co zapisuję “sam dla siebie” może być również interesujące dla innych. SzkoleniaXXIwieku mają jednak charakter dość jednostronnego przekazu. Mimo tego, że można bloga komentować, że jest forum, to jednak głównie piszę ja, a inni czytają. Cóż, taka jest specyfika większości blogów…

IB: Tak, znam ten „problem”. Jakie tematy więc Pan porusza?

MH:  Inicjuję zagadnienie, które czasem trafiają na podatny grunt i budzą dyskusje. Poruszam tematy interesujące mnie, obejmujące przede wszystkim nowoczesne technologie szkoleniowe, styk człowiek – technologia, innowacje technologiczne, które mogą wpłynąć na nasze życie, na to w jaki sposób postrzegamy świat, w jaki sposób się uczymy (w bardzo szeroko pojętym tego słowa znaczeniu).

IB: Z pewnością chciałby Pan, aby więcej inicjatywy wykazywali uczestnicy, np. sami inicjowali nowe tematy lub więcej komentowali …

Myślę o tym, by spróbować w ciągu najbliższych miesięcy lepiej wykorzystać potencjał tych prawie 750 osób, które są członkami społeczności. Planuję, by celebrując 1000 osobę wprowadzić jakieś istotne zmiany w formule społeczności, np. bardziej otworzyć społeczność, złamać trochę formułę jednostronnej komunikacji na rzecz oddania trochę większego pola dla uczestników. Oczywiście wymagało to będzie znacznej pracy stymulacyjnej z mojej strony – ale postaram się tego dokonać. Zadowolony nie jestem, ale nie obrażam się na rzeczywistość. Wiem, że taka jest specyfika sieci, społecznościowych mediów. Wiem jednak, że w dużej liczbie osób, z którymi nawiązałem kontakt tkwi ogromny potencjał. Chcę ten potencjał spróbować wykorzystać. Dlatego zachęcam ludzi do uczestnictwa w społeczności, zostawiania swoich danych, tworzenia profili. Wiem jednocześnie, że działa to na moją niekorzyść jeżli chodzi o liczbę odwiedzin na blogu – utworzenie własnego profilu to jednak dla wielu osób pewna bariera …

IB: Jaka będzie Pana strategia? Jak chce Pan zaktywować członków społeczności?

MH: Jak to osiągnąć? Szczerze powiedziawszy jeszcze nie wiem. Muszę zaproponować coś ciekawego, coś co da wartość uczestnikom sieci. Może od czasu do czasu będziemy robić jakieś ciekawe badania ankietowe, albo będę wysyłać do wszystkich personalnego e-maila z prośbą o wsparcie inicjatywy. Może otworzę formułę społeczności tak, aby każdy jej uczestnik mógł pisać tutaj swojego bloga. Może otworzę grupy zainteresowań. To tylko kilka pomysłów…

IB: To ciekawie pomysły. A ma pan jakis model, wzór? Czy jest jakaś sieć społeczna, która jest dla Pana przykładem?

MH: Mam raczej kilka inspiracji. Ninga wybrałem zachęcony przez Elliotta Masie, który na tym środowisku otworzył “LearningTown“. Zobaczyłem, że można zbudować społeczność liczącą tysiące osób w skali światowej. Stamtąd też zaczerpnąłem np. pomysł grup zainteresowań. Śledzę rozwój różnych trendów w zakresie komunikacji społecznościowej. Na przykład zmiany na LinkedIn pokazują co się zmienia, na co stawiają znacznie bardziej doświadczeni w komunikacji gracze. Przykładem jest coraz bogatsze i lepsze poznawanie ludzi poprzez sieci społeczne. To już nie są tylko podstawowe dane, ale (jeżeli, oczywiście, jest taka wola członka społeczności) możliwość poznania jego gustów czytelniczych, planów podróży itp. Do tego dochodzi oczywiście, coraz doskonalszy profil doświadczeń zawodowych. Innymi słowy – sieci społeczne pozwalają na coraz lepsze zdefiniowanie siebie – z korzyścią zarówno dla siebie samego, np. poprzez lepsze szanse rekrutacyjne, oraz innych, np. poprzez sprawniejsze znalezienie osób, które mogą pomóc w realizacji zawodowych czy pozazawodowych celów.

IB: Moje następne pytanie odnosi się do Ning: Niedawno Ning ogłosił, że zamyka wszystkie swoje darmowe serwisy. Jak zareagowal Pan na ten nowy model biznesowy Ninga? W jaki sposób te zmiany wpłynęły na SzkoleniaXXIwieku?

MH: W zasadzie nie wpłynęło to w żaden sposób na SzkoleniaXXIwieku, gdyż od zawsze korzystam ze środowiska płatnego. Moja reakcja była ostrożnie pozytywna. Chciałbym wierzyć w to, że ruch Ning sprawi, iż serwis będzie lepszy, bogatszy w funkcje, sprawniej działający, z mniejszą liczbą błędów. Działa to, oczywiście, na niekorzyść osób, które założyły społeczności w modelu darmowym, niemniej mówi się coraz częściej o tym, że model wartościowych serwisów w Internecie za darmo zaczyna się kończyć. Nie mam nic przeciw płaceniu rozsądnych pieniądzy za wysoką wartość usług.  Na razie nie odczułem zmian, chyba na to za wcześnie. Pojawiły się wprawdzie jakieś nowe funkcje, ale nie nastąpiła żadna rewolucja.

IB: Na koniec proszę jeszcze powiedziec tym osobom, które same chciałayy założyc podobną sieć społeczną. Co jest ważne, jeżeli chce się (a) zainicjować i (b) umożliwić rozwój własnej sieci społecznej?

MH: Moim zdaniem – trzeba chcieć to robić DLA SIEBIE. Jeżeli liczy się na to, że każdego dnia będziemy mieli setki czy tysiące odwiedzających, to szybko się zniechęcimy. Trzeba starać się być regularnym w tym, co się robi. Jeżeli podejmiemy decyzję, że piszemy co tydzień, to róbmy to co tydzień. Jeżeli mamy to robić co trzy dni, to utrzymujmy ten rytm. Ja staram się każdego miesiąca opublikować kilkanaście wpisów na blogu. Trzeba określić i trzymać styl bloga. Tworzyć go tak, aby ten styl był spójny. Trzeba też rugować z sieci osoby, które nie są gotowe podporządkować się takiemu stylowi. Ja np. byłem zmuszony usunąć profil osoby, która miała nieodpowiednie dla stylu naszej sieci zdjęcie. Mam też praktykę witać indywidualną wiadomością każdego nowego członka społeczności. Raz na kilka dni przeglądam listę nowych członków i wysyłam takie powitanie. Poświęcam na te wszystkie zadania pewnie 2 godzin tygodniowo. To może wydawać się dużo, ale tak czy siak – pewnie połowę tego czasu i tak poświęcałbym na szukanie, czytanie raportów, analizy itp. To co robię dodatkowo to dzielenie się swoimi przemyśleniami z innymi. Nie robię tego czysto altruistycznie. Poprzez moje działania w sieci buduję moja osobistą markę. Moja marka pomaga mi w biznesie, określa mnie w sieci, buduje znacznie doskonalszy profil niż wszystkie LinkdIny razem wzięte.

IB: Dziekuję bardzo za rozmowe. Bardzo chętnie porozmawiam z Panem następnym razem na temat budowania własnej marki w sieci. To też bardzo ciekawy temat …