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Where we work and how we collaborate

March 14th, 2013 by Graham Attwell

This is the first of a new mini series of articles on the impact of technologies on how we work. I started thinking about it after Yahoo announced they were ending the practice of employees being able to work from home. Yahoo CEO Marissa Mayer said “Speed and quality are often sacrificed when we work from home. We need to be one Yahoo! and that starts with physically being together.” Mayer has said the change in policy was necessary to foster more collaboration among employees and restore Yahoo’s competitiveness. A number of other companies have since followed suit.

I think Yahoo has got it completely wrong. When I first started work, working from home was virtually unknown, except for consultants or university researchers. The first signs of things changing came with the invention of telecottages, enabling internet access at a time when connectivity was slow, expensive and tenuous. With the availability of cheap and reliable bandwidth and apps, home working took off rapidly. I might be wrong, but my suspicion is that not only did organisations save on infrastructure costs – imagine what would happen if every university employee turned up on the same day, but with the blurring between home life and the word of work, many employees actually worked longer hours. Years ago Saturday and Sunday working or working in the evening incurred time and a half or double pay, that has long since gone.

In many occupations, work is changing rapidly especially because of the use of video, conferencing and networking applications. This includes not only research but occupations in sectors like construction. But coming back to the Yahoo decision the point is not whether people are at home or at work but how they are working. I used to work physically in a university but would rarely see others, individuals spent all day locked away ion their offices with closed doors. Equally, I now work from home and probably spend much too much of my time discussing with others on skype or in conference calls.

Developing collaboration, quality and innovation depend on work organisation. Technology is disrupting work organisation, both allowing new ways of working and challenging how we are used to doing things. This requires far more subtle interventions that just requiring employees to clock on at a set time in a set place each day. And to a considerable extent we are all still struggling to realise the most effective forms of collaboration. Research is lagging behind practice. So Yahoo needs to look at the process of collaboration within their organisation and the culture of the organisation. Maybe they are doing this but it doesn’t appear to be from their press releases. Rather than focus on where people work, they need to look at how the work is organised including how learning takes place at both a individual and organisational level. This is much harder but much more effective in the long term.


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