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Shiny technology and social media

February 3rd, 2014 by Graham Attwell

Last weekend I went to the British Educational technology (BETT) show in London. If nothing else, the sheer numbers of exhibitors and visitors show how educational technology has become a big business. I am afraid such events are not my favourite. There was many, many shiny displays of stunning technology and I suspect, if I had had the patience to explore, many great ideas for new approaches to teaching and learning. However, I found the latter tended to get hidden behind the ever increasing size of the big screens. I was also struck by how much of the kit supplied could be developed or put together much cheaper by the determined hacker- teacher. Anyway a couple of hours wandering and I was exhibitioned out. So I turned my attention to the wide range of supporting events. I ended up an a couple of sessions in the Technology in Higher Education Summit.

One of these was a panel session on Incorporating Social Media into the Learning Space, advertised as “A group of educators will discuss how content creation from different social platforms has impacted on student learning. Looking at how these institutions have exploited…” It featured my old fried, Helen Keegan, along with Sue Beckingham and Stuart Miller, both of whom I have long followed on Twitter but never met face to face.

The session was well attended and the panellists did a great job of outlining ways in which social media could be used, particularly for enhancing the skills and employability of students. Yet, I felt frustrated that they had not gone far enough in explaining the potential of such media to transform the teaching and learning experience and particularly in developing and fostering creativity and innovation. Unfortunately I tweeted this, and was taken to task by some of my Twitter followers for basically not understanding where universities and university teachers were at in understanding and using new media. And, looking back, they were right. Helen, Sue and Stuart have much more experience than me in the UK university sector and had pitched their talks well for their audience. Yet, this still leaves me frustrated. If so much money is being spent on educational tech, why are we still having to teach teachers how to use Social Media within the Learning Space. Social software is hardly a new phenomenon. And at the end of the day, in an age of austerity – particularly in educati0on – incorporating social media is a lot cheaper than buying ever more complicated shiny gadgets!

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