GoogleTranslate Service


Happy birthday icould

November 7th, 2011 by Graham Attwell

What a difference the Creative Commons License makes.

According to the icould web site:  “icould gives you the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.”

The service has just celebrated its second birthday. A email from Director, Dave Arnold says:

Happy birthday to icould! We launched icould two years ago this week and although we are still in our infancy, we are growing well and becoming better known. We’ve doubled the visitor numbers to icould.com in the past year and also now have icould content streamed on key sites such as Guardian Careers, Career Wales, Skills Development Scotland, TES and the Frog schools learning platform, extending icould’s reach to millions of young people across the UK.

We’ve continued to add to our career videos and written content, with recent additions featuring advice on student finances and more practical tips for getting a first job. We’ve also created a new ‘Focus On’ area, designed to demystify certain sectors and types of work, exploring all the jobs and career possibilities within that theme.  These Focus On areas consist of around eight to ten new video stories, new written content, competitions and specific guidance on training opportunities and company information.

Focus On Music was the first new area on icould.com sponsored by BlackBerry.  Launched over the Summer, it looks at careers of people behind the stars in the music industry. Focus On Music profiles the unseen heroes behind a music star, for example Jesse J’s choreographer and music video director and Tinnie Tempah’s publicist and photographer. We wanted to show that you don’t have to be behind the microphone to have a successful career in the music industry and hopefully we give young people an insight into the breadth of careers within the industry. This area was launched in July and has attracted considerable media attention as well as several successful partnerships, one with the iconic NME which has resulted in an icould user being offered a work taster experience with the Editor. We have also created some new free teaching resources to complement this new initiative.

……..

We’ve recently launched the next area, a Focus On Finance sponsored by Standard Life, which looks at the range of careers and skills needed in the Financial sector, proving that you don’t have to be an expert with numbers to work in finance!  We have a number of other areas in the pipeline, including a Focus on Media, which will launch in the New Year.

We continue to listen and respond to your feedback and are currently undertaking further research on the usage of icould.com to inform future developments.  We really appreciate your input, so please keep your comments and suggestions coming in.”

Obviously icould is on a roll. But lets use the Wayback machine to take us back to spring, 2009. I don’ t know, but I suspect that at that time iCould was struggling to make much impact. And here is one of the major reasons why. The Terms and Conditions of use at that time stated:

“Use of the icould website

Unless otherwise stated, icould owns the intellectual property rights in the website and material on the website. All these intellectual property rights are reserved.

Unless otherwise stated, you are entitled to use the icould website for personal use in any way, providing you do not reproduce any of the information as your own and/or seek to profit from it. Personal use constitutes viewing the icould website online and printing pages and/or documents for review offline.

If you wish to reproduce any materials accessible on the icould website including information, graphics, images and other design elements in printed or electronic form, you must obtain written permission first. Please use the contact details at the bottom of this page if you need to obtain permission.

Linking to the icould website is permitted, although displaying our pages within a frame of another website is not as this constitutes reproducing our content as your own.”

Now let’s forward to the present day. Under Terms and Conditions we find the following statement:

“…..we give permission to use the contents of the Site on a creative commons licence which can be found at:

Attribution-Non-commercial-No Derivative Works 3.0 Unported

This licence gives you permission to broadcast icould.com pages over the school network or use them on a whiteboard in a classroom.  You can circulate articles, use the worksheets and so on. This applies in any education or training context.

In simple terms:

  • You can copy, distribute, transmit the work and display the material with the exclusion of full length versions[i] of stories.
  • You may create derivative works with the exclusion of full length versions of stories.

Under the following conditions:

  • Attribution: You must give icould credit and make clear the resources come from icould.com.
  • Non-commercial: You may not use this work for commercial purposes or make any charge for the work.
  • Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to the Creative Commons licence.

This means you could, for instance, create electronic worksheets or create electronic careers posters or include them in an e-portfolio or personal learning environment.”

Not only that, but icould provides an API key to make it easy for developers to incorporate icould materials in their own sites.

There is a lesson here for developers and content providers and indeed for many education and learning projects. Few of us have the clout to make it on our own. But through allowing use of our materials and projects we can build impact on a vastly greater scale. And whilst going creative commons closes off some business models it opens up others.

Congratulations to icould for opening up their content. And happy birthday. Lets hope they continue building on the success they are presently enjoying.

Please follow and like us:

One Response to “Happy birthday icould”

  1. Dave Arnold says:

    Graham

    Thanks for this and I am really glad you support the way we have opened up the site. We are trying to continue our innovative work particularly at a time when schools and young people need us most. If you have any other thoughts and comments we would love to hear from you.

    Cheers

    Dave Arnold

  • Search Pontydysgu.org

    Social Media




    News Bites

    Cyborg patented?

    Forbes reports that Microsoft has obtained a patent for a “conversational chatbot of a specific person” created from images, recordings, participation in social networks, emails, letters, etc., coupled with the possible generation of a 2D or 3D model of the person.

    Please follow and like us:


    Racial bias in algorithms

    From the UK Open Data Institute’s Week in Data newsletter

    This week, Twitter apologised for racial bias within its image-cropping algorithm. The feature is designed to automatically crop images to highlight focal points – including faces. But, Twitter users discovered that, in practice, white faces were focused on, and black faces were cropped out. And, Twitter isn’t the only platform struggling with its algorithm – YouTube has also announced plans to bring back higher levels of human moderation for removing content, after its AI-centred approach resulted in over-censorship, with videos being removed at far higher rates than with human moderators.

    Please follow and like us:


    Gap between rich and poor university students widest for 12 years

    Via The Canary.

    The gap between poor students and their more affluent peers attending university has widened to its largest point for 12 years, according to data published by the Department for Education (DfE).

    Better-off pupils are significantly more likely to go to university than their more disadvantaged peers. And the gap between the two groups – 18.8 percentage points – is the widest it’s been since 2006/07.

    The latest statistics show that 26.3% of pupils eligible for FSMs went on to university in 2018/19, compared with 45.1% of those who did not receive free meals. Only 12.7% of white British males who were eligible for FSMs went to university by the age of 19. The progression rate has fallen slightly for the first time since 2011/12, according to the DfE analysis.

    Please follow and like us:


    Quality Training

    From Raconteur. A recent report by global learning consultancy Kineo examined the learning intentions of 8,000 employees across 13 different industries. It found a huge gap between the quality of training offered and the needs of employees. Of those surveyed, 85 per cent said they , with only 16 per cent of employees finding the learning programmes offered by their employers effective.

    Please follow and like us:


    Other Pontydysgu Spaces

    • Pontydysgu on the Web

      pbwiki
      Our Wikispace for teaching and learning
      Sounds of the Bazaar Radio LIVE
      Join our Sounds of the Bazaar Facebook goup. Just click on the logo above.

      We will be at Online Educa Berlin 2015. See the info above. The stream URL to play in your application is Stream URL or go to our new stream webpage here SoB Stream Page.

      Please follow and like us:
  • Twitter

    RT @JonAkwue Black Data Matters: An excellent, thought provoking piece by my friend Maurice Riley @DigitasAus mi-3.com.au/14-04-2021/bla…

    About 2 days ago from Graham Attwell's Twitter via Twitter for Mac

  • so I am going to use MSTeams as a network in one of my modules. so far I have decided to use the notebook and Yammer. Anything else people find useful when trying to encourage sharing of information and discussion amongst people?

    About 3 days ago from Cristina Costa's Twitter via TweetDeck

  • Recent Posts

  • Archives

  • Meta

  • Categories