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Linkedin Endorsements

October 15th, 2012 by Graham Attwell

There have been many discussions in the educational technology community about recommender systems. And there have been a number of projects attempting to develop systems to allow people to recommend or verify the skills and competences of other people.

Now Linkedin has jumped big time into this area. In fact Linkedin has long had a system for allowing people to provide a reference or recommendation for others. I wrote a recommendation for Josie Fraser for her work for Jisc as a ‘community architect’. But whilst some people – like Josie – have been fairly diligent in seeking recommendations, I suspect most people have never bothered. And the old recommendation system required some effort on the part of the person writing the reference. Writing more than 148 characters has long gone out of fashion in the days of Twitter and the Facebook like button.

So Linkedin have launched a new system to allow you to ‘endorse’ people. As far as I know, they have not published how it works. But it seems to be based on matching your self claimed skills and competences to others in your network and then asking them to endorse you.

It is an interesting development but I have serious doubts about its credibility. Will employers take such a one click system seriously, especially given that there is no requirement for you to actually know the prso0n you are endorsi9ng or to have any real expertise for whatever you are endorsing them? Or will we all end up trying to game the system to make our endorsements look more impressive?

Some years ago, the UK government decided that one way to increase peoples’ employability was to send unemployed people on a CV writing course and to help them produce a professional looking CV. The result of course was CV inflation with everyone havi8ng a great CV regardless of their real abilities to do a job. And I suspect that is what will happen with Linkedin endorsements. We will all end up endorsing each other and end up where we started.

Anyway I’m off now to endorse some of my friends.

One Response to “Linkedin Endorsements”

  1. The recommendations are meaningless. People reciprocally recommend. It would have some more value if recommendations came from people who are *not* friends. But LinkedIn has no mechanism for this.

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