GoogleTranslate Service


Trust and Recommender Systems

April 25th, 2018 by Graham Attwell

One of my favourite social network applications (if it can be called that) is Paper.li. Paper.li is not really a social network but an aggregater,  running across your twitter contacts and serving up a daily newspaper type summary. How the algorithm works is not transparent. But given I have no time to read every Tweet I receive it fulfils a purpose – at least for me.

Two stories in my feed –  rather feebly entitled the Graham Attwell Daily – struck my attention today. One is a link to a longish report by the Pew Internet Center on ‘The Fate of Online Trust in the Next Decade‘. I am saving that one to read and comment on tomorrow.

The second was a link to an article on Search Engine Land about a report yesterday in The Washington Post that “found that the buying of fake reviews by merchants hoping to boost sales of their products is a widespread problem on Amazon. According to the report:

[F]or some popular product categories, such as Bluetooth headphones and speakers, the vast majority of reviews appear to violate Amazon’s prohibition on paid reviews . . .

Many of these fraudulent reviews originate on Facebook, where sellers seek shoppers on dozens of networks, including Amazon Review Club and Amazon Reviewers Group, to give glowing feedback in exchange for money or other compensation. The practice artificially inflates the ranking of thousands of products, experts say, misleading consumers.

The Post says “many of these fraudulent reviews originate on Facebook.” Accordingly, fake review solicitation becomes another variation on the “fake news” problem for the company.”

I use reviews a lot for booking hotels and finding restaurants. And I find my trust in these reviews is sinking fast. I am not sure how much it is due to people deliberately gaming the system. I think a lot of it may be due to the very different desires and perceptions of people when they go out for a meal. Different people look fro different things from a meal out, like different food and different environments. My very unscientific research shows quite pronounced differences in restaurant reviews on Trip  Adviser between people from different countries, and from tourists and local residents. I have resorted to the old way of finding somewhere to eat – to walk around, to look in the window and look in the window. And I am much more likely to trust recommendations from friends than from Trip Adviser, Yelp, Google or teh like.

I am  not sure what if any implications for the Fate of Online Trust in the next decade. But it probably means something.

Comments are closed.

  • Search Pontydysgu.org

    Social Media




    News Bites

    News from 1994

    This is from a Tweet. In 1994 Stephen Heppell wrote in something called SCET” “Teachers are fundamental to this. They are professionals of considerable calibre. They are skilled at observing their students’ capability and progressing it. They are creative and imaginative but the curriculum must give them space and opportunity to explore the new potential for learning that technology offers.” Nothing changes!


    Graduate Jobs

    As reported by WONKHE, a survey of 1,200 final year students conducted by Prospects in the UK found that 29 per cent have lost their jobs, and 26 per cent have lost internships, while 28 per cent have had their graduate job offer deferred or rescinded. 47 per cent of finalists are considering postgraduate study, and 29 per cent are considering making a career change. Not surprisingly, the majority feel negative about their future careers, with 83 per cent reporting a loss of motivation and 82 per cent saying they feel disconnected from employers


    Post-Covid ed-tech strategy

    The UK Ufi VocTech Trust are supporting the Association of Colleges to ensure colleges are supported to collectively overcome challenges to delivering online provision at scale. Over the course of the next few months, AoC will carry out research into colleges’ current capacity to enable high quality distance learning. Findings from the research will be used to create a post-Covid ed-tech strategy for the college sector.

    With colleges closed for most face-to-face delivery and almost 100% of provision now being delivered online, the Ufi says, learners will require online content and services that are sustainable, collective and accessible. To ensure no one is disadvantaged or left behind due to the crisis, this important work will contribute to supporting businesses to transform and upskilling and reskilling those out of work or furloughed.


    Erasmus+

    The European Commission has published an annual report of the Erasmus+ programme in 2018. During that time the programme funded more than 23,500 projects and supported the mobility of over 850,00 students, of which 28,247 were involved in UK higher education projects, though only one third of these were UK students studying abroad while the remainder were EU students studying in the UK. The UK also sent 3,439 HE staff to teach or train abroad and received 4,970 staff from elsewhere in the EU.


    Other Pontydysgu Spaces

    • Pontydysgu on the Web

      pbwiki
      Our Wikispace for teaching and learning
      Sounds of the Bazaar Radio LIVE
      Join our Sounds of the Bazaar Facebook goup. Just click on the logo above.

      We will be at Online Educa Berlin 2015. See the info above. The stream URL to play in your application is Stream URL or go to our new stream webpage here SoB Stream Page.

  • Twitter

    The latest The Graham Attwell Daily! paper.li/GrahamAttwell?… Thanks to @progre_astrea

    About 9 hours ago from Graham Attwell's Twitter via Paper.li

  • Recent Posts

  • Archives

  • Meta

  • Categories