GoogleTranslate Service


Hairdressing, Serious Games and Learning

May 22nd, 2008 by Graham Attwell

At a session at the Scil conference on serious games. Hope it is not too serious.

First up is Frederic Aunis on hairdressing. He works for L’Oriel. Kids end up doing hairdressing because they do not know what else to do or have failed at school. Hairdressers, he says, all over the world learn by doing. they need techncial and artistic skills, life and communication skills and a business understanding. But in schools business skills are not taught. Managers train apprentices in technical skills but not business skills.

Frederick has been developing a business game. His organisation is developing programmes for 20 million students (seems unlikely?). The game is called Hair Be12. It is translated into 13 languages and implemented in 10 countries. Now we get a demo. Choose a character and customise it. Then twelve episodes to the game. The first is on customer relations. A series of multiple choice questions. Then according to answers skills levels indicator moves up and down and turnover for business changes. No correct answers in game says Frederick. It’s like in real life. No-one complains but your turnover is hit. And there are bonus games. design your salon etc. At end get classification on the web based game – compared to others.

interesting that it did not really work as an individual self-learning game but took off when it was used in groups – it created, he says, “a wow effect.” And it has gone on to be used for facilitating meetings and organisational development within hair salons.

The topics have been ‘flattened’ to ensure game is applicable in different cultures.

Hm – not bad – looks quite fun, teaches something hard to learn any other way. At least it feels like a game. Maybe a bit limited in scope though. Big plus – he says it was relatively cheap to develop. My rating – cool. And a great presentation.

Contact url seems to be www.hair-be12.com – definitely worth a look.

5 Responses to “Hairdressing, Serious Games and Learning”

  1. Anne Fox says:

    Did you know that you are not allowed to link to this site without their permission? Is that why you did not hotlink the address? Seems a bit OTT in this day and age. Shame because I wanted to recommend the site to language learners.

    Quote from the legal section on their website:

    “Moreover, the creation of hypertext links leading to the Site shall only be possible with the written and prior authorization of l’Oréal Produits Professionnels
    L’Oréal Produits Professionnels shall accept no responsibility for the content, advertisement, products or services available on or from the sites associated with the Site.

    Any permission request must be send to the following E-mail address: contacthairbe12 [at] fr [dot] loreal [dot] com. “

  2. Hairdressing says:

    I agree it is shame they won’t allow links to their site. I run a hairdressing nvq course site and I think there site would be invaluable to the visitors of our site. They need to fix up

  3. We offer lot’s of hairdressing training at myhairdressers.com, and have a great community of stylists, and linking to this would (have) been good in hairdressing newsletters….

Tweetbacks/Trackbacks/Pingbacks

  1. [...] tail. But for the past three weeks one post above all has dominated the lists. It is called “Hairdressing and Serious Games“. It is an OK post. I wrote it at a conference. It was more for me an excercise to improve my [...]

  2. [...] time ago I wrote a post entitled ‘Hairdressing, Serious Games and Learning‘. It was not because I knew anything about it but because I was live blogging a conference [...]

  • Search Pontydysgu.org

    Sounds of the Bazaar LIVE from the Online EDUCA Berlin 2013

    We will broadcast from Berlin on the 5th and the 6th of December. Both times it will start at 11.00 CET and will go on for about 40 minutes.

    Go here to listen to the radio stream: SoB Online EDUCA 2013 LIVE Radio.

    The podcast of the first show on the 5th is here: SoB Online EDUCA 2013 Podcast 5th Dec.

    Here is the second show as a podcast: SoB Online EDUCA 2013 Podcast 6th Dec.

    News Bites

    Open online STEM conference

    The Global 2013 STEMx Education Conference claims to be the world’s first massively open online conference for educators focusing on Science, Technology, Engineering, Math, and more. The conference is being held over the course of three days, September 19-21, 2013, and is free to attend!
    STEMxCon is a highly inclusive event designed to engage students and educators around the globe and we encourage primary, secondary, and tertiary (K-16) educators around the world to share and learn about innovative approaches to STEMx learning and teaching.

    To find out about different sessions and to login to events go to http://bit.ly/1enFDFB


    Open Badges

    A new nationwide Open Badges initiative has been launched by DigitalMe in the UK. Badge the UK has been developed to help organisations and businesses recognise young people’s skills and achievements online.

    Supported by the Nominet Trust, the Badge the UK initiative is designed to support young people in successfully making the transition between schools and employment using Mozilla Open Badges as a new way to capture and share skills across the web.

    At the recent launch event at Mozilla’s London HQ Lord Knight emphasised the “disruptive potential” of Open Badges within the current Education system. At a time of record levels of skills shortages and unemployment amongst young people all speakers stressed need for a new way to encourage and recognise learning which lead to further training and ultimately employment opportunities. Badge the UK is designed to help organisations and businesses see the value in using Mozilla Open Badges as a new way to recognise skills and achievement and and connect them to real world training and employment opportunities.

    You can find more information on the DigitalMe web site.


    Twitter feed

    Apologies for the broken Twitter feeds on this page. It seems Twitter have once more changed their APi, breaking our WordPress plug-in. It isn’t the first time and we will have to find another work around. Super tech, Dirk is on the case and we hope normal service will be resumed soon.


    MOOCs and beyond

    A special issue of the online journal eLearning Papers has been released entitled MOOCs and beyond. Editors Yishay Mor and Tapio Koshkinen say the issue brings together in-depth research and examples from the field to generate debate within this emerging research area.

    They continue: “Many of us seem to believe that MOOCs are finally delivering some of the technology-enabled change in education that we have been waiting nearly two decades for.

    This issue aims to shed light on the way MOOCs affect education institutions and learners. Which teaching and learning strategies can be used to improve the MOOC learning experience? How do MOOCs fit into today’s pedagogical landscape; and could they provide a viable model for developing countries?

    We must also look closely at their potential impact on education structures. With the expansion of xMOOC platforms connected to different university networks—like Coursera, Udacity, edX, or the newly launched European Futurelearn—a central question is: what is their role in the education system and especially in higher education?”


    Other Pontydysgu Spaces

  • Twitter

    The Graham Attwell Daily is out! paper.li/GrahamAttwell

    Yesterday from Graham Attwell's Twitter via Paper.li

  • @socialtheoryapp: Putting Habitus in its place: rejoinder to the symposium by Loïc Wacquant... fb.me/16zVMo7mw#FB

    About an hour ago from Cristina Costa's Twitter via Twitter for iPad

  • Sounds of the Bazaar AudioBoo

  • Recent Posts

  • Archives

  • Meta

  • Upcoming Events

      There are no events.
  • Categories