This is the first of a new mini series of articles on the impact of technologies on how we work. I started thinking about it after Yahoo announced they were ending the practice of employees being able to work from home. Yahoo CEO Marissa Mayer said “Speed and quality are often sacrificed when we work from home. We need to be one Yahoo! and that starts with physically being together.” Mayer has said the change in policy was necessary to foster more collaboration among employees and restore Yahoo’s competitiveness. A number of other companies have since followed suit.

I think Yahoo has got it completely wrong. When I first started work, working from home was virtually unknown, except for consultants or university researchers. The first signs of things changing came with the invention of telecottages, enabling internet access at a time when connectivity was slow, expensive and tenuous. With the availability of cheap and reliable bandwidth and apps, home working took off rapidly. I might be wrong, but my suspicion is that not only did organisations save on infrastructure costs – imagine what would happen if every university employee turned up on the same day, but with the blurring between home life and the word of work, many employees actually worked longer hours. Years ago Saturday and Sunday working or working in the evening incurred time and a half or double pay, that has long since gone.

In many occupations, work is changing rapidly especially because of the use of video, conferencing and networking applications. This includes not only research but occupations in sectors like construction. But coming back to the Yahoo decision the point is not whether people are at home or at work but how they are working. I used to work physically in a university but would rarely see others, individuals spent all day locked away ion their offices with closed doors. Equally, I now work from home and probably spend much too much of my time discussing with others on skype or in conference calls.

Developing collaboration, quality and innovation depend on work organisation. Technology is disrupting work organisation, both allowing new ways of working and challenging how we are used to doing things. This requires far more subtle interventions that just requiring employees to clock on at a set time in a set place each day. And to a considerable extent we are all still struggling to realise the most effective forms of collaboration. Research is lagging behind practice. So Yahoo needs to look at the process of collaboration within their organisation and the culture of the organisation. Maybe they are doing this but it doesn’t appear to be from their press releases. Rather than focus on where people work, they need to look at how the work is organised including how learning takes place at both a individual and organisational level. This is much harder but much more effective in the long term.

Some time in the mid 1990s I can remember writing my first project web site – for a project called DETOP, I think. It was pretty crude – I got myself a teach yourself HTML book and away I went. Now of course very project has its own web site – and many have more than one. Content management Systems like WordPress, Drupal and Joomla have made the technical process pretty easy.

But that hasn’t done much for the quality of the content. In particular, most research projects are pretty dull stuff. The aims and objectives, a list of partners with their logos, various reports downloadable in Word or PDF format, a news page usually showing a picture of project partners at their last meeting and sometimes (but too rarely a blog).

These sites are basically a formality – to fulfil funding conditions rather than to involve users. We have been thinking about how to change this for the EU funded Learning Layers project. The project is researching and developing the use of technology for informal learning in Small and Medium Enterprises. And one of our targets is to engage with significant numbers of users – initially in two ‘industrial clusters’, a health cluster in north east England and a construction industry cluster in north Germany.

To help in this task we are developing a User Engagement Model. And of course, we have to develop a dissemination plan. I have been doing some literature searches around user engagement models. Surprisingly, not much came up. Most of it is either promotional materials offering (for a price) to help you gain users or ideas social software providers can fi9nd out more about their users. Changing the search string to Stakeholder Engagement, though, provides much richer results. Although many of the ideas have been written by NGOs or charities written from the viewpoint of engaging with stakeholders in their various projects or from local authorities and other organisations wishing to consult with service users, their is much which is relevant and well though through.

One research paper which particularly interests me is ‘An Organizational Stakeholder Model of Change Implementation Communication‘ by Laurie K. Lewis.

Implementation is seen as ‘‘the translation of any tool or technique, process, or method of doing, from knowledge to practice’’ (Tornatzky and Johnson, 1982 p. 193) and the authors quote Real and Poole (2005) who argue that ‘‘without implementation, the most brilliant and potentially far-reaching innovation remains just that—potential’’ (p. 64).

The paper argues that change models and processes need to be linked to communication strategies towards different stakeholders. They advance four dimensions of communication strategy choices:

More on work based mobile learning.

One of the major problems with Technology Enhanced Mobile Learning has been the split between the digital and analogue worlds. The digital world enables all kinds of personal interactions and interactions with digital artefacts. Some things are easier to digitalise than others. So books, diagrammes, audio, video can all easily be transmitted through digital media. But some artefacts are more difficult to capture in digital media – for instance a hammer, a saw, an earthmover. Of course it is possible to simulate some of these things – for instance flying an aircraft.

It is much more problematic to capture the haptics of using a hammer. Thus Technology Enhanced Learning has tended to focus on cognitive processes of learning. When it comes to practice we tell learners they should use their computers to assist in the process of reflection. That is fine but it is not enough. Many areas of work require real world interactions with both people and with physical artefacts. And I think that is why Technology Enhanced Learning has made only a limited inroad into work based learning and for that matter into learning in Small and Medium Enterprises.

The importance of tools and physical artefacts should not be underestimated. Artefacts are closely linked to practice. Wenger (1998) points out that amongst other features a Community of Practice is defined by “what capability it has produced – the shared repertoire of communal resources (routines, sensibilities, artefacts, vocabulary, styles, etc.) that members have developed over time.”

There are different approaches we can take to integrating physical artefacts with applications and technology for learning (and in a further post I will outline some ideas). At a more abstract level I think we have to progress beyond seeing technology (like Learning Management Systems) as a container for learning into using mobile technologies as a tool for working and learning. In other words mobile technologies themselves become an artefact, on the same level as other work tools. We also need to look at integrating learning with the increasingly sophisticated data that many machines and artefacts produce – data that at the moment often exists in a silo.  Of course that means integrating learning in the work process, and bringing together digital work tools with digital learning tools. That learning needs to be scaffolded seems obvious. But the scaffolding should move seamlessly between the use of digital devices and interactions with real life objects.

And that again requires co-design approaches, involving potential suers from the start in designing and developing learning processes and applications. Learning layers is making good progress with this and I am increasingly confident that the project can transcend the divide between the physical and digital worlds.

My colleague Pekka from the University of Bremen has posted a series of useful reports on this site about the Application Partner Days, held as part of the Learning Layers project, funded by the European Commission IST programme.

Learning layers is aiming to increase the use of technology for learning in Small and Medium Enterprises in Europe, particularly through the use of mobile devices for informal learning in two ‘industry clusters, in the north German construction industry and in the medical sector in north east England.

Obviously such a project faces a number of challenges, given the slow take up of technology enhanced learning in SMEs. The Application Partner Days are designed to bring developers and researchers together with potential end users in organisations in the two sectors. And prior to the Application partner Days in north Germany, we also spent two days visiting companies and organisations in the sector responsible for education and training and for policy development in this area.

Rather than repeat Pekka’s excellent summary of the proceedings, I will offer a few observations, based on my own attempts to make sense of all we saw and of our discussions.

Firstly there is a perception that there are barriers to introducing technology for learning in small enterprises. But most people we spoke to were overwhelmingly positive about the potential especially of mobile devices. Although it was felt there may be some individual resistance, due to lack of familiarity or fears over privacy, in general it was felt that mobile devices would be easily accepted, especially by younger workers. Indeed, some people we talked to felt that introducing technology could make the construction industry more attractive and help overcome recruitment problems. The big driver for this seems to be the increasing everyday use of internet enabled phones. And  flat rate data contracts mean more workers are prepared to use the ir own device for work purposes.

The issue of sharing between enterprises is more problematic. Some seem willing to share data, others less so. My impression is that this is a new situation where companies are undecided on the implications of sharing. And, of course there are worries over privacy and security, particularly and understandably in the medical sector. Interestingly, I was talking last weekend with someone responsible for the introduction of mobile devices in a major agency in the UK. One of their key requirements is that data is not held in the USA, due to fears over US security policies.

During the different workshop and focus group sessions we held in the Application Partner Days, we sought to gather ideas for applications which could be useful within the SMEs. A number of these =focused on better communication and information flows. The boundary between applications that support learning and those supporting communication and information exchange is becoming blurred. Better information provision can support informal learning but this may not be an automatic process.

Even though the Learning Layers project has relatively generous funding support from the European Commission, there are of course limits to what we can do. Even with the increasing functionality of Software Development Kits and frameworks, development takes time and resources. How do we decide what developments we wish to prioritise. And at the same time there is an avalanche of commercial applications being made available for both Apple and Android operating systems.

One answer may be to develop interlinked physical and on-line ‘Demonstration Centres’ which can bring together both relevant commercial Applications with apps produced through the Layers project.

A second approach may to to focus on boundary points. Obviously the medical and construction sectors both contain workers from different occupations organised through various structures and networks. These I would characterise as Communities of Practice. It is where innovations – both technical and social – occur that innovation occurs and new cluster emerge transcending the boundaries between traditional Communities of Practice and occupations and challenging existing occupational practices. It may be that it is at these points that the need for learning and new forms of collaborative working are at there greatest. Of course much of this learning is informal. And if the boundary points offer opportunities for the emergence of new innovation clusters, they may also serve to frustrate innovation where learning is impeded by existing organisational and occupational practices.

Lets try and provide a couple of examples to make this discussion a little less abstract! In the construction industry we can see a series of emergent innovation networks in the area of green or ecological construction. these involve collaboration by workers from different occupations using new materials, or old materials in new ways and developing new practices. Similarly, the use of Programmable Logic Controllers is crossing boundaries between programming and electrical installation. In the medical industry, we are looking at new practices and forms of organisation for supporting those with diabetes.

If we focus resources on such emergent practices, the result might be both to stimulate economic and social sustainability for small enterprises, to promote sustainable growth and the generation of new employment and at the same time support the development of knowledge maturing and informal learning within and between Communities of Practice.

Lastly but not least. The Learning layers project will run for four years and is keen to involve organisations and researchers interested in our work. You can sign up on the Layers website to become part of a Stakeholder Network, giving enhanced access to the work and to the applications being developed.

The UK Commission for Employment and Skills has published an interesting survey of Employer Perspectives Survey, the second in a series of biennial, large scale surveys of employers designed to provide a UK-wide picture of employer perspectives of, and experiences in, the recruitment and skills landscape. The draw attention to the following key findings:

• There are perhaps unexpected signs of business confidence amongst private sector employers: almost half of establishments expect their business to grow in the coming year, and there is also greater confidence amongst younger businesses than older ones.
• Employers typically use a range of channels when they are looking to recruit. They tend to make most use of private recruitment services which they do not have to pay for. Indeed, the single most common channel employers used to find candidates to fill vacant posts was ‘word of mouth’.
• Candidates’ qualifications play a role in most employers’ recruitment processes and decisions, and a significant role for more than two in five. Academic qualifications continue to be better regarded than vocational qualifications.
• Whilst the majority of employers train and plan their training there is a significant core of employers that do not.
• Employers are more likely to provide training internally than to access the external workforce development market, although overall around half of employers do use external channels to deliver workforce development for their staff.
• Employers most commonly look to commercial providers (private sector training firms or third sector providers) when they are looking outside of their own organisation to deliver training.
• Overall take up of vocational qualifications remains at a steady level. However, there has been qualitative improvement in satisfaction with vocational qualifications amongst those employers that offer them.
• Only a minority of all UK establishments offer apprenticeships (15 per cent). However, almost a quarter of those who don’t currently offer Apprenticeships expect to in the coming 2-3 years.
• Employers are open to the recruitment of, or providing opportunities to, young people. Just over a quarter of all establishments, or 62% of those who had recruited, had recruited a young person in the previous 12 months. A quarter of all establishments had offered a placement to schools, college or university students.

A number of these findings appear significant. Employers still often rely on word of mouth – i.e. informal networks – when recruiting. And if qualifications play significant role for more than two in five decisions about who to recruit this means for three out of five they do not! The report also notes that

Academic qualifications continue to be better regarded than vocational qualifications and that when employers are looking to recruit new employees to key occupational roles, they usually anticipate that they will need to develop these new recruits’ skills, at least to some extent. UKCES report that employers are more likely to provide training internally (63 per cent did so) than to access the external workforce development market. Furthermore there is a wide sectoral variation in the provision of external training, ranging from 86 per cent in the Non-Market Services to 49 per cent in Trade, Accommodation and Transport sector.

As explained in my previous post, last week I visited the Hub Westminster in central London. The Hub is located on the first floor of New Zealand house, the New Zealand embassy near Piccadily.

The hub website explains

We believe there is no shortage of good ideas to solve the issues of our time. But there is an acute lack of collaboration and support structures to help make them happen. The HUB was founded to address this need.

We set out to create spaces that combine the best of a trusted community, innovation lab, business incubator and the comforts of home. Spaces with all the tools and trimmings needed to grow and develop innovative ventures for the world. But above all, spaces for meaningful encounters, exchange and inspiration, full of diverse people doing amazing things.

The idea has been spreading like wildfire and resulted in the emergence of a global movement. To date, there are 25+ open HUBs and many more in the making, from London to San Francisco, Johannesburg, Melbourne, Sao Paulo and Milan.

Not withstanding the hype, the Hub was impressive. It consists of a large open working space, with different small work areas, and different meeting areas. there must have been some 60 or 70 people there last Friday. some spaces seemed to be for particular teams, others were hot desking areas.

True, the tech area is very different to more traditional industrial and craft sectors. But it illustrated to me how work is changing. And although European Commission policy recognises the centrality of small enterprises for future employment and economic growth, I think they have been slower to think through the implications of this in social and education policy terms.

Probably the biggest problem for micro and small businesses remains access to capital. and for micro businesses without fixed assets, and with a business plan that is yet to show profits, banks may be even more unwilling to lend that to start ups in more traditional areas of the economy.

Equally such start up businesses are heavily reliant of skills and knowledge. yet the traditional education and training systems seem slow to adapt to new and growing areas of the economy and to the needs for higher level continuing learning than traditional qualifications structures provide.

If SMEs are to play such a key role they are going to need state support. The present EU policy seems to be based on reducing legislation and providing targeted help. Yet the ‘system for targeted help may be to inflexible and slow to meet real needs on the ground. I am also unconvinced that merely exempting SMEs from employment legislation is the right answer. Germany has some of the toughest employment legislation in Europe, yet has a record of thriving SMEs.

One of the issues may be the level of decision making and the forms that decision making takes. More transparency and social involvement in decision making processes could improve the quality of support for SMEs. equally there is a need for more localised economic planning. This, in turn, means better access to data and ideas for those responsible for such planning.

I am not arguing against private sector initiatives to support SMEs and job creation. But I would argue that the public sector has a key role to play and that we need more democratic and open processes if that support is to be effective.

Similarly, we need to re-look at social systems to see how they can be adapted to changing patterns fo work including access to food and recreation systems, transport, nursery provision and education and training.

I spent the morning looking at EU policy on Small and Medium Enterprises (SMEs). It was pretty hard going – after list of different measures together with endless reviews (mainly asserting how successful the policies had been followed by announcements of new measures to deal with the things that had not worked).

But policies are important – especially in education and training and in areas of economic and social policy where markets alone are clearly failing – although it is difficult to think of any area where markets are succeeding! One of our first tasks under the Learning Layers project which starts on the 1st of November will be to undertake a macro level review of the environment in which SMEs in Europe operate. This will be background research to help us develop a User Engagement Model and Guidelines for best practice to inform the work in developing technologies to support informal learning in the medical and building and construction sectors.

Here are a few things I found out.

SMEs are important

Ninety nine percent of all European businesses are SMEs. They provide two out of three of the private sector jobs, contribute to more than half of the total value-added created by businesses in the EU and account for 99.8 per cent of non-financial enterprises in 2012, which equates to 20.7 million businesses.

The definition of an SME is policy driven

The EU definition of an SME has changed three times in the last twenty or so years. The European Commission currently  classifies medium sized enterprises as having less than 250 employees and a turnover of less than Euro 50 million or a balance sheet total of less than Euro 42 million. Small enterprises have less than 50 employees and a turnover of less than Euro 10 million or a balance sheet total of less than Euro 10 million, whilst micro SMEs have less than 10 employees and a turnover of less than Euro 2 million or a balance sheet total of less than Euro 2 million.

In reality the definition is designed to allow or block access to funding and other support to different sized organisations. It does not have any particular research significance.

There is limited academic research into SMEs

Despite the obvious economic importance of SMEs there is surprisingly little economic research. And much of what research there is seems to be based on unproven assumptions about for instance employment generation potential or intrinsic innovation.

SMEs and regulation

EU policy has focused on vertical measures designed to address a particular market failure and horizontal measures to improve the business environment. In recent years there has been a major push to exempt micro-enterprises from EU legislation or introduce special regimes so as to minimise the regulatory burden on them. Yet it is in the German speaking countries – those with higher levels of labour market regulation – that SMEs have been most successful during the economic crisis. And conversely in countries like Latvia which have highly deregulated economies SMEs have done very badly in the recession.

Work based learning and apprenticeship

At an overall policy level the EU has stressed the need for higher levels of qualifications and education and training as important tot he growth and competitiveness of SMEs, whilst introducing a common qualification framework to promote mobility. Until recently it has paid little attention to work based learning or apprenticeship. But once more – and of course there is no proven causal link – it is in those countries with strong apprenticeship systems that SMEs have been most successful.

More to follow ….

This is a work in progress. It is the first draft of a paper by Ludger Deitmer and myself for the Personal Learning Environments Conference to be held in Aveiro next week. We are looking at how we might develop work based PLEs drawing on the work on the forthcoming Learning Layers project. there is a downloadable version (in word format) at the bottom of the post. Your feedback is very welcome.

Developing Work based Personal Learning Environments in Small and Medium Enterprises

Graham Attwell, Pontydusgu, Wales

Ludger Deitmer, ITB, University of Bremen, Germany

Abstract

This paper is based on a literature review and interviews with employers and trainers in the north German building and construction trades. The work was undertaken in preparing a project application, Learning Layers, for the European Research Programme.

The paper looks at the development of High Performance Work Systems to support innovation in Small and Medium enterprises. It discusses the potential of Personal Learning environments to support informal and work based learning.

The paper goes on to look at the characteristics and organisation of the building and construction industry and at education and training in the sector.

It outlines an approach to developing the use of PLEs based on a series of layers to support informal interactions with people across enterprises, supports creation, maturing and interaction with learning materials as boundary objects and a layer that situates and scaffolds learning support into the physical workplace and captures people’s interactions with physical artefacts inviting them to share their experiences.

Keywords

Building, construction, Small and Medium Enterprises, informal interactions, boundary objects, workplace learning, scaffolding

1. Introduction

Research and development in Personal Learning Environments has made considerable progress in recent years. Yet although often acknowledging the importance of informal learning, such research continues to be largely focused on formal educational institutions from either higher or vocational training and education. Far less attention has been paid to work based and work integrated learning and still less to the particular context of learning at work in Small and Medium Enterprises (SMEs) (Gustavsen, Nyhan, Ennals, 2007). Yet it could be argued that it is in just these contexts, where work can provide a rich learning environment and where there is growing need for continuing professional development to meet demands from new technology, new materials and changing work processes, that PLEs could have the greatest impact. A work environment in which the workers plan, control and validate their work tasks can both competitive and productive (Asheim 2007). It also requires that workers are able to make incremental and continuous improvements to work processes to develop better products and services. This in turn requires continuous learning. In contrast to predominant forms of continuous training based on activities outside the workplace, and in response to the perceived lack of take up of Technology Enhanced Learning in SMEs, we propose a dual approach, based on informal learning and the development of network and mobile technologies including Personal Learning Environments. This paper will describe an approach being developed for learning in SMEs, specifically in the building and construction industry in north Germany.

Our approach is based on the development of high performance work systems in industrial clusters of SMEs. In this context, individual learning leads to incremental innovation within enterprises. Personal Learning environments serve both to support individual learning and organisational learning through a bringing together of learning processes (and technology) and knowledge management within both individual SMEs and dispersed networks of SMEs in industrial clusters. Our approach is also based on linking informal and work based learning and practice and formal training.

The paper is based on literature research and on interviews with employers and trainers in the building and construction sector. This work was undertaken in preparation for a project called Learning Layers, to be undertaken through the European Commission Seventh Framework for Research and due to commence in November 2012.

In the paper we look at the ideas behind high performance work systems and industrial clusters before examining the nature and context of the building and construction industries and particularly of SMEs within the industrial cluster.

We develop a scenario of how PLEs might be used for learning and suggest necessary developments to be undertaken to facilitate the adaptation of such technologies for learning.

2. The challenge for knowledge and skills for the workforce

Many industries are undergoing a period of rapid change with the introduction of new technologies, new production concepts, work processes and materials. This is resulting in new quality requirements for products and processes which lead to an emergence of new skill requirements at all levels of personnel, including management, workers, technicians, apprentices and trainees. These changes can be described as a paradigmatic shift from traditional forms of production towards leaner, agile and flexible production based on high performance work systems (Toner 2011).

Leaner business organisations have less hierarchical layers and develop ‘close to production intelligence’ in order to be more flexible to change and to customer demands. The qualifications required of workers within such production or service environment are broader than in traditional workplaces reflecting a shift from functional skills towards multiskilling. Skilled workers require practical and theoretical knowledge in order to act competently in the planning, preparation, production and control of work and to coordinate with other departments in or outside the company.

Information and communication technologies – including both technologies for learning and for knowledge management – are required to allow more decentralised control to support just-in-time and flexible production and services. A key to flexibility and high productivity lies in the qualification profiles of the workforce and in the development of worker-oriented production technologies, which allow more flexible control in the production process.

The following table illustrates the change in innovation management within such companies and the consequences for the skilling of workers, technicians and the apprentices. This change in production philosophy can be described as a move from a top-down management approach towards a participative management approach (Rauner, Rasmussen & Corbett, 1988; Deitmer & Attwell, 2000) which requires a commitment to innovation at all level of the workforce, not just at the management level.

Table 1 Innovation management and the skilling of workers (Deitmer 2011)

3. Learning by doing and drivers for incremental innovation

Toner (2011) points out that a ‘learning by doing’ strategy in an innovative work environment can lead to gradual improvement in the efficiency of the production processes and product design and performance (Toner 2011). Such improvements are based on high performance skills by workers. High Performance Work Structures are based on the practical knowledge of the workers underpinned by theoretical knowledge (Nyhan 2002, Rauner). Practical knowledge is generated in the context of application and is shaped by criteria such as practicability, functionality and the failure free use of technologies.

In high performance work systems (Toner 2011, Arundel 2006, Gospel 2007, Teece et.al 2000)  the following qualification profiles are emerging:

• High levels of communication, numeracy, problem solving and team working are required as managerial authority is delegated to the shop floor including the design of the workplace, maintenance and continuous product and process innovation
• Broad Job Classifications which allow functional flexibility by limiting occupational demarcations and requiring workers to be competent across a broader range of tasks than is conventionally expected which in turn requires broad based training.
• Organisational learning around new patterns of activities is based on capturing the learning and work experiences of individual workers and teams of workers
• Flat management hierarchies provide more responsibility for individual workers and work teams in problem solving and in organising work processes

High Performance Work Systems require a commitment to innovation at all levels of the workforce; this process is more inclusive, democratic and incremental rather than elitist, imposed and radical. The empowerment of the work force to make proposals for changes and improvement is key. However the adoption of such practices requires continuous learning linked to knowledge management and systems and technologies to support such processes.

Thus the development of work based PLEs could be linked to wider processes of innovation within SMEs.

4. Learning and innovation in Regional Clusters

Many SMEs organise themselves in clusters or networks in order to collaborate, to share knowledge and skill, or even to exchange staff. The network dimension is particularly important as regional clusters have been understood as an instrument of scaling learning in heavily SME dependent sectors. This is reflected by large EU projects like European Cluster Excellence Initiative. It is much easier to economically justify the creation of learning materials which can be reused in an entire cluster and hence by many organisations than just for a few individuals. The challenge from a network point of view would be to identify such high potential learning materials and to find ways to distribute them efficiently within the network. The current focus of cluster initiatives is almost exclusively on scaling up formal training by organising training across network members. While a Communities of Practice perspective has been adopted in some cases to address informal learning processes, these are usually not effectively supported through information technologies (Prestkvern & Bardalen 2008).

Effects resulting from relationships in networks of small organisations for learning processes have received little attention in Technology Enhanced Learning research to date, despite these networks having been identified as a potential way of fostering favourable learning conditions (Deitmer & Attwell 2000). However, we can build here on work in diverse fields looking into these network effects. Seminal work by Granovetter (1973) has made distinction between strong and weak ties in such networks. Further studies investigated the network effects on experience sharing (Baum, 1998), on social networks (Cross, 2001), of trust on knowledge transfer (Levin, 2004) on communication for innovation (Müller-Prothmann, 2006), on communication with new media (Haythornthwaite, 2002) and more recently on networked learning (Ryberg, 2008). However, the effects on informal learning and on the creation of shared knowledge artefacts are still open issues.

The development and implementation of Personal Learning Environments within the context of regional clusters could support this form of networked informal learning.

However there remain barriers. Research suggests (Perifanou, forthcoming) that SMEs may still be concerned about a perceived loss of competitiveness through openness in collaborative learning contexts. Similarly some SMEs regard learning materials, especially those generated within their organisation, as a potential source of future revenue.

5. Learning approaches and technological support for learning at the workplace

Research suggests that in SMEs much learning takes place in the workplace and through work processes, is multi episodic, is often informal, is problem based and takes place on a just in time basis (Hart, 2011). Rather than a reliance on formal or designated trainers, much training and learning involves the passing on of skills and knowledge from skilled workers (Attwell and Baumgartl, 2009). Dehnbostel (2009) says that learning in the workplace is the oldest and most common method of vocational qualification, developing experience, motivation and social relations. Learning at work is self-directed, process-oriented form of lifelong learning that essentially contributes to personality development and professionalism, and promotes innovation and employability (Streumer, 2001; Dehnbostel, 2009; Fischer, Boreham and Nyhan, 2004).

A survey undertaken in Germany found work based learning comprised of 43% of training and learning undertaken by enterprises (Büchter et al., 2000).

Thus work based learning is seen as a potential approach to developing continuing learning for the broader competences and work process knowledge required for high performance workplaces. Rather than a reliance on formal or designated trainers, much training and learning involves the passing on of skills and knowledge from skilled workers (Attwell and Baumgartl, 2009). In other words, learning is highly individualized and heavily integrated with contextual work practices. While this form of delivery (learning from individual experience) is highly effective for the individual and has been shown to be intrinsically motivating by both the need to solve problems and by personal interest (Attwell, 2007; Hague & Lohan, 2009), it does not scale well: if individual experiences are not further taken up in systematic organisational learning practices, learning remains costly, fragmented and unsystematic.  It has been suggested that Technology Enhanced Learning can overcome this problem of scaling and of systematisation of informal and work based learning. However its potential has not yet been fully realized and especially in many Small and Medium Enterprises (SME), the take-up has not been effective. A critical review of the way information technologies are being used for workplace learning (Kraiger, 2008) concludes that most solutions are targeted towards a learning model based on the idea of formal, direct instruction. TEL initiatives tend to be based upon a traditional business training model with modules, lectures and seminars transferred from face to face interactions to onscreen interactions, retaining the standard tutor/student relationship and the reliance on formal and to some extent standardized course material and curricula.

The development of work based Personal Learning Environments have the potential to link informal learning in the workplace to more formal training. Furthermore they could promote the sharing of experience and work practices and promote collaborative learning within networks of SMEs. Research suggests that in SMEs much learning not only takes place in the workplace and through work processes, but is multi episodic, is often informal, is problem based and takes place on a just in time basis (Hart, 2011).

Learning in the workplace draws on a multitude of existing ‘resources’ – many of which have not been designed for learning purposes (like colleagues, Internet, Intranet) (Kooken et al. 2007). Research on whether these experiential forms of learning lead to effective learning outcomes are mixed. Purely self-directed learning has been shown to be less effective than most guided learning in many laboratory studies and in educational settings (Mayer, 2004). On the other hand, explorative learning in work settings has often been reported to be beneficial, e.g. for allowing construction of mental models and improving transfer (Keith & Frese, 2005). Some form of guidance may be necessary to direct learners’ attention to relevant materials and support their learning (Bell & Kozlowsky, 2008). This is especially true for learners at initial levels (Lindstaedt et al. 2010).

One approach to this issue is to provide scaffolding. The use of scaffolding as a metaphor refers to the provision of temporary support for the completion of a task that a learner might otherwise be unable to achieve. Scaffolding extends the socio-cultural approach of Vygotsky. Vygotsky (1978) suggested that support for learning was provided by a Significantly Knowledgeable Other, who might be a teachers or trainer, but could also be a colleague or peer. Attwell has suggested that such support can be embodied in technology. However, scaffolding knowledge in different domains and in particular in domains that involve a relationship between knowledge and practice requires a closer approach to learning episodes and to the use of physical objects for learning within the workplace. Thus rather than seeing a PLE as a containers or connections- or even as a pedagogical approach – PLEs might be seen instead as a flexible process to scaffold individual and community  learning and knowledge development.

6. Developing Work based PLEs in the Building and Construction Sector

In the first section of this paper we have looked at the idea of high performance work systems and innovation and knowledge development within industrial clusters. We have suggested that Personal Learning Environments could facilitate and develop these processes through building on informal learning in the workplace.  We have recognized the necessity for support for learning through networked scaffolding. In the second section, we will examine in more depth the north German Building and Construction sector, developing a scenario of how PLEs might work in such a context. We will; go on to suggest further research which is needed to refine our idea of how to develop work based PLEs.

7. The Building and Construction Cluster

The building and construction trades are undergoing a period of rapid change with the introduction of green building techniques and materials and new work processes and standards. The EU directive makes near zero energy building mandatory by 2021 (European Parliament 2009). This is resulting in the development of new skill requirements for work on building sites.

The sector is characterized by a small number of large companies and a large number of SMEs in both general building and construction and in specialized craft trades. Building and construction projects require more interactive collaboration within as well as between different craft trade companies within the cluster.

Training for skilled workers has traditionally been provided through apprenticeships in most countries. Continuing training is becoming increasingly important for dealing with technological change. However further training programmes are often conducted outside the workplace with limited connection to real work projects and processes and there is often little transfer of learning. Costs are a constraint for building enterprises, especially SMEs, in providing off the job courses (Schulte and Spöttl, 2009). Although In Germany, as in some other European countries, there is a training levy for sharing training costs between enterprises, there remains a wider issues of how to share knowledge both within enterprises and between workers in different workplaces. Other issues include how to provide just in time training to meet new needs and how to link formal training with informal learning and work based practice in the different craft trades.

The developments of new processes and materials provide substantial challenges for the construction industry. Traditional educational and training methods are proving to be insufficient to meet the challenge of the rapid emergence of new skill and quality requirements (for example those related to green building techniques or building materials). This requires much faster involvement and action at three levels – individual, organisational and cluster. The increased rate of technical change introduces greater uncertainty for firms, which, in turn, demands an increased capacity for problem solving skills (Toner 2011). Despite the recession there is a shortage of skilled craftspeople in some European regions and a problem in recruiting young people for apprenticeships in higher skilled craft work in the building and construction industry.

In the present period of economic uncertainty, it is worth noting that the total turnover of the construction industry in 2010 (EU27) was 1186 billion Euros forming 9,7% of the GDP in 2010 (EU27). The construction industry is the biggest industrial employer in Europe with 13,9 million operatives making up 6,6% of the total employment in EU27 and if programmes were to be launched to stimulate economies, construction has a high multiplier effect.

8. Mobile technologies and work based Personal Learning Environments

Although the European Commission has pointed to the lack of take up of e-Learning in various sectors, this is probably too simplistic an analysis. It may be more that in all sectors, e-learning has been used to a greater or lesser extent for learning in particular occupations and for particular tasks. For example e-Learning is used for those professions which most use computers e.g. in the building and construction industries, by architects and engineers. Equally e-learning is used for generic competences such as learning foreign languages or accounting.

In the past few years, emerging technologies (such as mobile devices or social networks) have rapidly spread into all areas of our life. However, while employees in SMEs increasingly use these technologies for private purposes as well as for informal learning, enterprises have not in general recognized the personal use of technologies as effectively supporting informal learning. As a consequence, the use of these emerging technologies has not been systematically taken up as a sustainable learning strategy that is integrated with other forms of learning at the workplace.

9. An approach to developing PLEs in the work place

We are researching methods and technologies to scale-up informal learning support for PLEs so that it is cost-effective and sustainable, offers contextualised and meaningful support in the virtual and physical context of work practices. through the Learning Layers project we aim to:

• Ensure that peer production is unlocked: Barriers to participation need to be lowered, the massive reuse of existing materials has to be realized, and experiences people make in physical contexts needs to be included.
• Ensure individuals receive scaffolds to deal with the growing abundance: We need to research concepts of networked scaffolding and research the effectiveness of scaffolds across different contexts.
• Ensure shared meaning of work practices at individual, organisational and inter-organisational levels emerges from these interactions: We need to lower barriers for participation, allow emergence as a social negotiation process and knowledge maturing across institutional boundaries, and research the role of physical artefacts and context in this process.

10. The Learning Layers concept: an approach to support informal learning through PLEs

Work based Personal Learning Environments will be based on a series of Learning Layers. In building heavily on existing research on situated and contextualised learning, Learning Layers provide a meaningful learning context when people interact with people, digital and physical artefacts for their informal learning. Learning Layers provide a shared conceptual foundation independent of the personal tools people use for learning. Learning Layers can flexibly be switched on and off, to allow modular and flexible views of the abundance of existing resources in learning interactions. These views both restrict the perspective of the abundant opportunities and augment the learning experience through scaffolds for meaningful learning both in and across digital and physical interaction.

At the same time, Learning Layers invite processes of social contribution for peer production through providing views of existing digital resources and making it easy to capture and share physical interactions. Peer production then becomes a way to establish new and complementary views of existing materials and interactions.

Three Interaction Layers focus on interaction with three types of entities involved in informal learning:

• a layer that invites informal interactions with people across enterprises in the cluster, scaffolds workplace learning by drawing on networks of learners and keeps these interactions persistent so that they can be used in other contexts by other persons,
• a layer that supports creation, maturing and interaction with learning materials as boundary objects and guides this processes by tracking the quality and suitability of these materials for learning, and
• a layer that situates and scaffolds learning support into the physical workplace and captures people’s interactions with physical artefacts inviting them to share their experiences with them.

• All three interaction layers draw on a common Social Semantic Layer that ensures learning is embedded in a meaningful context. This layer captures and emerges the shared understanding in the community of learners by supporting the negotiation of meaning. To achieve this, the social semantic layer captures a number of models and lets the community evolve these models through PLEs in a social negotiation process.

The following scenario within the building and construction industry illustrate how these technologies will be operational in the regional North West German building and construction cluster.

11. Building and Construction Scenario: Cross-organisational Learning for Sustainable Construction

A regional training provider for the building industry offers courses on how to install PLC (programmable logic control) based lighting systems, a new technology designed for more efficient energy consumption. Veronika, a vocational trainer at a regional branch, designs a course on PLC based systems where she provides electronic materials. In the course, she distributes QR tags which participants can stick on devices in order to receive information on demand. She also integrates work-based exercises in her teaching where users tag PLC systems with QR tags, take pictures or create short videos, and add their personal experiences with these systems that they make available for other people as learning experiences [Artefact Interaction Layer].

Paul is a skilled electrician working in craft trade electrician service company who has not used PLC technology before. The PLC installation instructions are difficult to understand for him because he lacks experience with such installations. He scans the QR tag attached to the PLC with his tablet PC. The system suggests course materials from Veronika’s course, relevant standards for the installation from a technical publisher, as well as a short video documenting the installation steps recorded by a colleague [Artefact Interaction Layer]. Moreover, Paul receives the information that two people have experience with this particular PLC [Social Semantic Layer]. Paul calls one of them over Skype and checks that his plan and understanding of the installation is sound and then proceeds with the installation with the help of the video. As several further questions remain, Paul posts them using voice recording and photo to a Q&A tool [People Interaction Layer].

Paul’s question is forwarded to Dieter, an Electrical “Meister” in another SME using similar devices, based on his user profile indicating that he has experience with PLC, and because he has indicated his willingness to help. Dieter briefly answers Paul’s question, including links to materials (Pictures, …) available in the learning layers repository. Dieter is a well-known “problem solver” in his SME network. By support of the Learning Layers technology he has created a training business in which he gives technical advice service and trainings to other building electrician companies. His comments can be traced by others and recognized as service from the Electrician’s Guild.

Veronika, the vocational trainer, is notified by the system that there are currently many new activities around PLC programming and views the concrete questions that occurred [Social Semantic Layer]. With the notification, she also gets recommendations for the most active and helpful discussions and for most suitable and high quality materials people have suggested [Learning Materials Interaction Layer]. She decides to include these in her course to illustrate solutions to potential problems.

The four layers described in the previous section provide the core of the conceptual and technological approach for the development of the PLEs. There are two further critical elements that will be crucial for reaching our vision. These elements are needed for effectively integrating the different layers.

12. Further Research 

Integration of work practices with learning to support situated, just-in time learning

We need further investigation into the relationship of informal learning and workplace practices on the individual, organisational and on the network level. In extending previous work, we will especially focus on physical workplaces and the opportunities and constraints that come with supporting learning. Secondly, we require a further focus on existing barriers and opportunities for scaling peer production and learning in cooperative-competitive SME networks. This work will create a model for scaling informal learning in a networked SME context and ensure that the use of tools is integrated through practice as suggested for example by Wenger, et al. (2009). But we generally acknowledge that a key factor for enterprises to staying agile and adaptive is to have a highly skilled workforce. With the rapid development of new technologies, staying up-to-date with know-how and skills increasingly becomes a challenge in many sectors.

Integration through a technical architecture for fast and flexible deployment:

Our idea is to base PLes on mobile devices, either the users’ personal devices or devices provided by the enterprises. However,  the Learning Layers concept is based on fast and flexible deployment in a networked SME setting with heterogeneous infrastructural requirements and conditions. Current learning architectures are typically deployed as monolithic in-house installations that lack flexibility for inter-SME networking in response to fast-changing environments. On the other hand, externally hosted solutions are too restricted to features, devices and environments supported by the provider, again impeding flexibility and fast development cycles. Thus, the challenge of both fast and flexible development and deployment of learning solutions is currently not optimally catered for. This issue requires further research and development.

13. First Conclusions

This paper presents the early stages of research and development towards producing a system to support Personal Learning Environments in the workplace. There remains much work to do in realising our vision. We are attempting both to theoretically bring together approaches to innovation and knowledge management with learning and at the same time to develop pedagogical approaches to scaffolding learning in the workplace and develop technologies which can support the use of PLEs in networked organisational settings.

Our ambition is not merely to produce a proof of concept but to roll out a scalable system which can support learning in large scale networks of SMEs.

Our approach to developing the use of PLEs is based on a series of layers to support informal interactions with people across enterprises, supports creation, maturing and interaction with learning materials as boundary objects and a layer that situates and scaffolds learning support into the physical workplace and captures people’s interactions with physical artefacts inviting them to share their experiences.

Acknowledgement

The authors wish to acknowledge the contribution of the partners in the Learning Layers project application, on whose work this paper draws heavily.

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Download the paper here in Word format  PLE2012

I am ever more interested in how we can use storytelling for learning in and about practice. together with my good friends from Raycom,  I am developing a story telling application, which I hope to pilot in the LearningLayers project, due to start in November. And we have submitted a proposal for a workshop at Educa Online Berlin. This is the abstract.

“And I know that This World is a World of Imagination and Vision. I see Every thing I paint in This World. But Every body does not see alike…”

(The Letters of William Blake. “To Dr John Trusler”, August 23, 1799)

Jerome Bruner has contrasted two ways of knowing: the narrative and the scientific. The former seeks to find a good story (which resonates with readers as life-like) while the latter seeks to draw out key concepts and ideas by abstraction and the application of logic.

Narrative is a means of examining actions, intentions, consequences and context.

A good story should be emotionally engaging, capable of application in different contexts and provide a broader framework for understanding generalities, partly because there is a certain looseness of ideas. Generalities in this sense are different from knowledge derived from abstraction: in this case learning and knowledge are the result of multiple intertwining forces: content, context, and community.

Brown says in purposeful storytelling people should get the central ideas quickly and stories should communicate ideas holistically, naturally, clearly and facilitate intuitive and interactive communication. Story telling enables us to imagine perspectives and share meanings by conjuring up pictures more conducive to a culture of learning and development than a formal analytical presentation which is more in the form of knowledge transmission.

According to Flowers (1988) “People tell stories in an attempt to come to terms with the world and harmonize their lives with reality.”

Storytelling has always been used to transmit knowledge and learning. Within traditional apprenticeships storytelling has been powerful form of learning, but usually in a one to one mode.

The advent of printing allowed stories to be transmitted to many people, but the printed book is a less effective form of transmitting practice-based knowledge and learning

With the increasing power of social software today we are able to weave multimedia and interactive stories and to share them with others though the internet. With mobile devices these stories can be generated through in the different contexts in which we live and learn – in the community and the workplace as well as from a computer or in a classroom.

Moreover, the web and mobile devices allow us to move from a broadcast mode to an interactive and collaborative mode of storytelling, supporting informal learning in different contexts.

This workshop will explore storytelling for learning in different contexts and sectors.

Participants will first be invited to look at the different ways in which storytelling can be used for learning.

They will be supported in telling their own stories and in using different software applications (including audio and video) to share those stories. They will explore the concepts of informal learning collaborative meaning making and how this might be supported by new technologies.

Finally the workshop will look at how facilitators can support story telling – online and face to face – and in the different contexts in which we learn.