Pontydysgu – Bridge to Learning

What a difference the Creative Commons License makes.

According to the icould web site:  “icould gives you the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. There are over a thousand easy to search,varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.”

The service has just celebrated its second birthday. A email from Director, Dave Arnold says:

Happy birthday to icould! We launched icould two years ago this week and although we are still in our infancy, we are growing well and becoming better known. We’ve doubled the visitor numbers to icould.com in the past year and also now have icould content streamed on key sites such as Guardian Careers, Career Wales, Skills Development Scotland, TES and the Frog schools learning platform, extending icould’s reach to millions of young people across the UK.

We’ve continued to add to our career videos and written content, with recent additions featuring advice on student finances and more practical tips for getting a first job. We’ve also created a new ‘Focus On’ area, designed to demystify certain sectors and types of work, exploring all the jobs and career possibilities within that theme.  These Focus On areas consist of around eight to ten new video stories, new written content, competitions and specific guidance on training opportunities and company information.

Focus On Music was the first new area on icould.com sponsored by BlackBerry.  Launched over the Summer, it looks at careers of people behind the stars in the music industry. Focus On Music profiles the unseen heroes behind a music star, for example Jesse J’s choreographer and music video director and Tinnie Tempah’s publicist and photographer. We wanted to show that you don’t have to be behind the microphone to have a successful career in the music industry and hopefully we give young people an insight into the breadth of careers within the industry. This area was launched in July and has attracted considerable media attention as well as several successful partnerships, one with the iconic NME which has resulted in an icould user being offered a work taster experience with the Editor. We have also created some new free teaching resources to complement this new initiative.

……..

We’ve recently launched the next area, a Focus On Finance sponsored by Standard Life, which looks at the range of careers and skills needed in the Financial sector, proving that you don’t have to be an expert with numbers to work in finance!  We have a number of other areas in the pipeline, including a Focus on Media, which will launch in the New Year.

We continue to listen and respond to your feedback and are currently undertaking further research on the usage of icould.com to inform future developments.  We really appreciate your input, so please keep your comments and suggestions coming in.”

Obviously icould is on a roll. But lets use the Wayback machine to take us back to spring, 2009. I don’ t know, but I suspect that at that time iCould was struggling to make much impact. And here is one of the major reasons why. The Terms and Conditions of use at that time stated:

“Use of the icould website

Unless otherwise stated, icould owns the intellectual property rights in the website and material on the website. All these intellectual property rights are reserved.

Unless otherwise stated, you are entitled to use the icould website for personal use in any way, providing you do not reproduce any of the information as your own and/or seek to profit from it. Personal use constitutes viewing the icould website online and printing pages and/or documents for review offline.

If you wish to reproduce any materials accessible on the icould website including information, graphics, images and other design elements in printed or electronic form, you must obtain written permission first. Please use the contact details at the bottom of this page if you need to obtain permission.

Linking to the icould website is permitted, although displaying our pages within a frame of another website is not as this constitutes reproducing our content as your own.”

Now let’s forward to the present day. Under Terms and Conditions we find the following statement:

“…..we give permission to use the contents of the Site on a creative commons licence which can be found at:

Attribution-Non-commercial-No Derivative Works 3.0 Unported

This licence gives you permission to broadcast icould.com pages over the school network or use them on a whiteboard in a classroom.  You can circulate articles, use the worksheets and so on. This applies in any education or training context.

In simple terms:

• You can copy, distribute, transmit the work and display the material with the exclusion of full length versions[i] of stories.
• You may create derivative works with the exclusion of full length versions of stories.

Under the following conditions:

• Attribution: You must give icould credit and make clear the resources come from icould.com.
• Non-commercial: You may not use this work for commercial purposes or make any charge for the work.
• Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under a licence identical to the Creative Commons licence.

This means you could, for instance, create electronic worksheets or create electronic careers posters or include them in an e-portfolio or personal learning environment.”

Not only that, but icould provides an API key to make it easy for developers to incorporate icould materials in their own sites.

There is a lesson here for developers and content providers and indeed for many education and learning projects. Few of us have the clout to make it on our own. But through allowing use of our materials and projects we can build impact on a vastly greater scale. And whilst going creative commons closes off some business models it opens up others.

Congratulations to icould for opening up their content. And happy birthday. Lets hope they continue building on the success they are presently enjoying.

I was in New York last Friday presenting at a panels session at the Mobility Shifts Conference on In, Against and beyond the Institution. The panel was chaired by Mike Neary and comprised of myself, Josie Fraser, Richard Hall and Joss Winn. Somewhat surprisingly to me some 15 people turned up despite it being scheduled at se4ven o’clock on a Friday evening.

Joss presented the  Student as Producer project which re-imagines students role in the design, development, and critique of the curriculum. The process of teaching learning is decoupled from traditional power relationships so students become an integral part of the governance of an institution rather than solely its customer (there is a paper available on this written by Joss together with Mike Neary.

Richard considered how students and teachers might dissolve the symbolic power of the University into the actual, existing reality of protest, in order to engage with a process of transformation (for more see his blog).

Josie talked about the transformative aspects of digital literacy. And I looked at changing pedagogies in work based learning and developmental competence – the capacity of the individual to acquire and demonstrate the capacity to act on a task and the wider work environment in order to adapt, act and shape (design) it.

All good stuff. I found some of the ideas hard – and we certainly did not reach any conclusions. But the very fact that we are having such discussions – and the renewed interest in critical pedagogy – is testimony both of the crisis which pervades our univeristies and the growing opposition and questioning of the purpose and organisation of education including the role of researchers and teachers. To that extent I think the title – In, Against and Beyond – is helpful in linking the attempts to transform practices and roles within universities to growing protest movements outside the institutions – including the many initiatives – particularly in the UK – to explore alternative structures to the established universities.

More on this when I am less tired. in the meantime Doug Belshaw has written a  series of excellent blogs talking about some of the many wide ranging discussions which took place at Mobility Shifts.

More and more of our data is being incorporated within Cloud services. Universities and other educational institutions are increasingly outsourcing services to cloud providers. But can we trust the cloud?

I am not convinced. Pontydysgu uses a number of different could services, most notably Google, Dropbox and Apple and there is no doubt that these services allow us a high degree of organisational flexibility and functionality for work in a distributed community. We do not pay for the Google or Apple services (although it could be argued that Apple services are paid through hardware) although we do pay for extended storage on dropbox.

I actually have (or rather had) four google accounts. My main account was tied to my mac (.me) email address. I additionally have a gmail account which I use as a backup email service. Somewhere down the way I created a Pontydysgu organisation account. And some time in the apst for soem reeason I couldn’t access anything so I set up yet another googlemail account (that was a mistake) …..although I instantly forgot I had got it.

But it was that account which caused me problems. Somehow that appears to havegot corss linked to my .mac account. If someone sent me access to a document on the .mac address google wa sautomatically changing that to my now dormant and throw-away gmail account. My Youtube account was beinga utomattcially linked in against it. And so on.

So idecided to simlify thigs. i would just erase the unwanted and unused account. That was easy. But at the same time it deletedmy main .mac account. How I have no idea. But everything was gone. I tried tehGoogel account recovery process but with little hope. The questions were impossible. I did not know teh eyar I had set up diffferent Google services let alone the month or day. And so it turned out – I had an auto email saying they were nable to restore my account beacuse they could not validate that I was who I said I was ands was tyeh owner fo the account.

OK – I gave in and setup the account again. Forthunately my amails were on anotheraccount. I lostmy feed readerbut it needed pruneing anyway. I lost access to about 200 docuemnts although once more only about eight or ten were in current use and I had backups of teh rest. Oh – and I lost access to 500 or so followers on Google plus.

None of this too much of a tragedy. But it has made me think agin about the cloud. If Google can screw up accounts then so can anyone else. And so whilst Cloud services can be very useful, i think I want to keep backups of my data on my computer for the moment.

Graham Attwell interviews Jenny Hughes about Evaluation 2.0

Just what is Evaluation 2.0?

Evaluation 2.0 is a set of ideas about evaluation that Pontydysgu are developing. At its simplest, it’s about using social software at all stages of the evaluation process in order to make evaluation more open, more transparent and more accessible to a wider range of stakeholders. At a theoretical level, we are trying to push forward and build on Guba and Lincoln’s ideas around 4th generation evaluation which is a constructivist approach incorporating key ideas around negotiation, multiple realities and stakeholder engagement. But this is the first part of the journey – ultimately, I believe that e-technologies are going to revolutionise the way we think about and practice evaluation.

In what way do you think this is going to happen?

Firstly, the use of social media gives stakeholders a real voice – irrespective of where they are located.  Stakeholders can create and publish evaluation content. For example, in the past I might carry out some interviews as part of an evaluation. Sometimes I recorded it, sometimes I just made notes. Then I would try and interpret it and draw some conclusions about what it meant.  Now I set up a web page for each evaluation and I podcast the interviews using audio or video and put them on the site. (Obviously this has to be negotiated with the interviewee but so far, no one has raised any objections.) There is the usual comment box so any stakeholder with access to the site can respond to the interview, add their interpretations, agree or disagree with my conclusions and so on.

Secondly, I think it is challenging our perceptions of who are evaluators.  Everyone is now an evaluator. Think of the software that you use every day for on-line shopping from Amazon or Ebay or any big chain store. If I want to buy a particular product I check out what other people have said about it, how many of them said it and how many stars it has been given. These are called recommender systems and I think they will have a big impact in evaluation. We have moved from the paradigm of the ‘expert’ collecting and analyzing data into a world of crowd sourcing – harnessing the potential of mass data collection and interpretation.

Thirdly, the explosion of Web 2.0 applications has provided us with a whole new range of evaluation tools that open up new methodological possibilities or make the old ones more efficient.  For example, if I am at the stage of formulating and refining the evaluation questions – I put it out as a call on Twitter.  It’s amazing how restricting evaluation questions to 140 characters can sharpen them up!

I did an evaluation of a community capacity building project in an inner city area recently and spent quite a long time before I went to the first meeting walking around the streets, checking out the community facilities, the state of the housing, local amenities and so on, to get a ‘feel’ for the area – except I did it on Google Earth and with street-view on Google maps.  There are about 20 or so other applications I use a lot in evaluation but maybe they will have to wait for another edition!

Fourthly, I think the potential of Web 2.0 changes the way we can visualize and present data.  Why are we still writing long and indigestible text-based evaluation reports? Increasingly clients are preferring short, sharp evaluation ‘articles’ on maybe one outcome of an evaluation which they can find on a ‘newsy’ evaluation webpage – with hyperlinks to more detailed information or raw data or back up evidence if they want to check it out.  We can also create ‘chunks’ of evaluation reporting and repurpose them in different ways for different stakeholders or they can be localized for different cultures – for example, I have started doing executive summaries as downloadable podcasts.  I think evaluation 2.0 is about creating a much wider range of evaluation products.

Following on from that, I think Evaluation 2.0 breaks down the formative-summative divide and notions of ‘the mid-term report’ or ‘the ex-ante report’.  Evaluation 2.0 is continuous, it is dynamic and it is interactive.  For example, I use Googledocs with all my clients – I add them as readers and editors on all the folders that relate to their evaluations. At any time of the day or night they can see work in progress and add their comments. I keep their evaluation website up to date so they get evaluation information as soon as it is available.

So do you think all evaluators will have to move down this road or will there always be a place for evaluators using more established methods?

Personally, I think massive change is inevitable. Apart from anything else, our clients of the future will be the digital natives – they will expect it.

There will always be a role for the evaluator but that role will be transformed and the skills will be different. I think a key job for the specialist evaluator will be designing the algorithms that underpin the evaluation. The evaluator will also need to be the creative director – they will need skills in informatics, in visualizing and presenting information, the creative skills to write blogs and wikis. They will need networking skills to set up and facilitate online communities of practice around different stakeholder groups and the ability to repurpose evaluation objects.

The rules of engagement are also changing – in the past you engaged with a client, now you engage with a community.  We also have to think how stakeholder created content might change our ideas about copyright, confidentiality, ownership, authorship.

So do you think evaluators as we know them will become extinct!!

Well, as Mark Halper said

“Dinosaurs were highly successful and lasted a long time. They never went away. They became smaller, faster, and more agile, and now we call them birds.”

We are happy to announce the launch of a new webs site, CareersTalk. The site, developed jointly between Pontydysgu and the Institute for Employment Research, Warwick University, provides access to the ongoing research and development we are undertaking into careers guidance and in particular, the use of new technology to support careers guidance. Much of this work has been undertaken with support from the EU Mature-IP and G8WAY projects.

The introduction says: “The web site is designed to provide leading-edge ideas for careers work – including information-advice-and-guidance, careers education, career counselling, mentoring, coaching, personal-and-social development, learning for well-being, for a changing world, portfolio development and individual action-planning. In particular it focuses on the use of technology for careers information, advice and guidance. Technology has already influenced, and will continue to influence, not only the ways in which guidance services are accessed by clients, but how they are used by them.”

The web site also provides links to working versions of our data visualisation tools.

Warning – this article is not based on any reliable research. However it is based on talking to a lot of people over the summer about their attitudes towards social networks and how they use them. Most of the people are working on various educational projects and are based in Europe although some were from north America and the Middle East. So in no way a representative sample but an interesting one.

Firstly there seems to be an increasing number of people who are opting out of Facebook or, if maintaining accounts, merely forwarding posts from Twitter or another social networking service. Reasons vary from Facebook privacy issues, difficulty in managing ‘friends’, social network overload, disliking the Facebook apps (Farmville is often quoted) to just feeling Facebook is a personal network not suitable for business or educational use.

Against that there seem to be a growing number of people who are separating out their use of different social networking accounts, for example using Facebook for keeping in touch with family and friends and Twitter for work.

There seem to be less people who ‘don’t get Twitter’ although against that a growing skepticism about its future with some feeling it will become increasingly taken over by commercial interests.

Many I have spoken too are thinking about the longevity of social networking services, especially free services. This seems to be increasing as so many people have invested time and effort into Flickr which they fear may be in danger due to Yahoo’s financial woes.

Google+ is the big unknown. Firstly its insistence on real names is alienating substantial numbers of social network evangelists. However, many also see its use as a business and research tool, particularly the use of circles and hangouts for project communication. However, many, like me, are struggling to maintain a presence in so many different networks!

And finally blogging. Without wishing to revive the old #F-Alt debate that micro-blogging is killing blogging, I sense a return to blogs, as offering a form and medium which can be used for substantial writing and reflection.

Regardless of feelings and preferences over individual services, there seems to be a general acknowledgement that social networking is here to say and that it is becoming an integral part of research, communication and exchange for projects and education. Probably the fastest growing services being used for project management and communication are Dropbox, Google docs and Skype.

Be interested in any of your opinions.

Here is a quick update on some current work at Pontydysgu. With funding from the European Lifelong Learning Programme G8WAY project and the European Research Framework Mature-IP project, and working with a growing community of partners, we have been developing a series of Web 2.0 tools to support careers guidance. At the moment we are developing a  new web site which will give full access to these tools and applications, as well as to research about the use of Web 2.0 and social software for careers information, advice and guidance. Below is a summary of these tools. If you are interested in finding out more about any of these tools or about our approach to using technology to support careers guidance please get in touch.

Labour Market Visualisation Tools

We are developing tools and applications for visualising Labour Market Information in order to provide young people with an informed basis for decision making around career directions and to support the careers guidance professionals who advise young people. This work has been undertaken in conjunction with the Institute for Employment Research, University of Warwick and Careers Wales.

RadioActive

RadioActive is a project using internet radio to assist young people, particularly those from a NEETS (Not in Employment, Education, or Training) background in developing decision making and communication skills. This approach focuses on informal learning and the development of communities of practice through the use of new technologies. The approach is being piloted in conjunction with the University of East London, Yoh, a Hackney based youth agency, and Inspire!, the Education Business Partnership for the London Borough of Hackney.

Storiboard

Storiboard is a Web 2.0 tool for storytelling. In the first year of the G8WAY project we found that storytelling is a powerful tool for developing and reflection on careers biographies. Storiboard allows young people to use multimedia including video, audio and graphics to tell their careers stories and aspirations. It is initially being tested  through using the original stories collected in year one of the project and will then be piloted with UK based careers services.

Webquests

We are developing a series of Web 2.0 webquests designed to support professional development for Careers Guidance professionals. The first two are on the use of the internet for Careers Guidance and on careers in Science, Technology, Engineering and Maths (STEM). Along with our technical partners, Raycom, we are developing a lightweight repository which combined with the Storiboard interface, will provide for easy editing and development of Webquests.

Late last year Jenny Hughes made a keynote presentation on Evaluation 2.0 for the UK Evaluation society. And pretty quickly we were getting requests for the paper of the presentation and the presentation slides. The problem is that we have not yet got round to writing the paper. And Jen, like me uses most of her canvas space for pictures not bullet points on her slides. This makes the presentation much more attractive but it is difficult sometimes to gleam the meaning from the pictures alone.

So we decided we would make a slidecast of the presentation. But, half way through, we realised it wasn’t working. Lacking an audience and just speaking to the slides, it was coming over as stilted and horribly dry. So we started again and changed the format. rather than seeing it as a straightforward presentation, Jen and I just chatted about the central ideas. I think it works pretty well.

We started from the question of what is Web2.0.Jen says “At its simplest, it’s about using social software at all stages of the evaluation process in order to make it more open, more transparent and more accessible to a wider range of stakeholder.” But editing the slidecast I realised we had talked a lot more than about evaluation. This chat really deals with Web 2.0 and the different ways we are developing and sharing knowledge, the differences between expert knowledge and crows sourced knowledge and new roles for teachers, trainers and evaluators resulting from the changing uses of social media.

Ten wpis jest zainspirowany dzisiejszą dyskusją na temat microlearningu w ramach kursu #opco11 na Twitter.

Temat tak zwanego microlearningu (czyli “mikro-nauka”) i microcontentu (czyli “mikro-treści”) poruszany jest w głównie w odniesieniu do Web 2.0 i mobile learning.  Nowe formy komunikacji, nauki i pracy, które są w dużej części wynikiem stosowania nowych technologi w codziennym życiu, sprzyja powstawaniu takich miniaturowych form nauki i przekazywania treści.

Szczególnie narzędzia Web 2.0 pozwalają potencjanie każdemu użytkownikowi na tworzenie takich mikro-treści, czyli małych porcji, które można skonsumować niezależnie od pierwotnego kontekstu, w którym te treści powstały (zastrzeżenie: oczywiście na poziomie zależnym od dostępu do technologii i kompetencji niezbędnych do stosowania ich). Takie tworzenie własnych treści w małych porcjach (które żartobliwie można by nazwać  “przekąską na wynos”, ale tylko żartobliwie, bo nie chodzi tu tylko o konsumpcję, ale też produkcję treści) może nabrać różnych form, np. mikro-treścią może być wpis na blogu, komentarz do tego wpisu, tweet (z linkiem do dalszej lektury) na Twitterze, albo krótki film do nauki wsadzony na YouTube.

Mikro-treści są więc w pewnejj części treściami generowanymi przez użytkowników, czyli tzw. “user-generated content”. Ale nie zawsze – są też placówki edukacyjne i firmy, które zajmują sie profesjonalnym tworzeniem micro-treści, np. W ramach szkoleń pracowników albo do celów marketingowych. Mikro-treści i mikro-nauka w połaczeniu z Web 2.0 tworzą kulturę “zrób to sam”,  której każdy może być autorem treści przeznaczonych do nauki i innych celów.

Jakiś czas temu ukazała się na ten temat moja publikacja, w której przedstawiłam koncept microlearningu jako strategię profesjonalnego rozwoju w 21 wieku. Moim zdaniem microlearing umożliwia produktywne wykorzystanie czasu i uczenie się w przerwach, np. podczas podrózy do pracy, w poczekalni u lekaża, w domu po pracy.

Oczywiście jest to tylko dodatkowa forma nauki, która nie powinna powstrzymywać ludzi od przeczytania książki albo brania udziału w dłuższym szkoleniu. Microlearning może byc stosowany sam w sobie, np. kursu w formie małych porcji tekstu lub ćwiczeń na smarfona albo jako uzupełniający element, np. dodatkowe nagrania audio do pogłebienia wcześniej poznanych tematów na iPoda albo webinar wprowadzający w temat przed szkoleniem na żywo. Możliwość kombinacji i formatów technicznych jest tu bardzo duża.

Charakterystyczna cechą mikro-treści jest to, że są one oczywiście krótkie, ale też luźno ze sobą powiązane, tzw. każda porcja może istnieć sama w sobie, musi mieć sens sama w sobie, czyli być koherentną jednostką. W przeciwieństwie do typowych kursów, które budowane są hierarchicznie (najpierw musimy nauczyć się czegoś, aby móc przejść do nastęnego poziomu), mikrolearning polega na tym, że każda mikrotreść może być dowolnie używana przez uczącego się. Z dydaktycznego punktu widzenia interesujące jest to, jak planować krótkie mikro-aktywności wokół takich mikro-treści, np. kolaboratywne pisanie krótkich tekstów (np. streszczeń, raportów) albo komentowanie krótkich nagrań audio/video (np. feedback, własna opinia, ocena).

Na koniec polecam kilka pozycji z literatury angielsko- i niemieckojęzycznej (w kolejnosci alfabetycznej):

• Buchem, Ilona/Hamelmann, Henrike. (2010). Microlearning: a strategy for ongoing professional development. eLearning Papers, 21, September 2010
• Hug, Theo (2007). Didactics of Microlearning: Concepts, Discourses and Examples. Waxmann.
• Kaufmann, Catherine (2006). Microlearing and (Micro)Didaktik. Micromedia eLearning 20 Gaining the Big Picture Proceedings of Microlearning Conference 2006 (2006)
• Lindner, Martin (2006). On Macromedia and Microlearning. ALT-C 2006 Research Paper.

I am ever more interested in how we can use technology for supporting young people (and not just young people) in making future careers choices. Talking to a focus group of young people last year, they  make use of the internet, particuarly using Google to search for details about possible future education choices, jobs and careers. I also asked them how far they explored the results of a Google search and not surpisingly they told me that they usually looked at the first three or four results. Try doing this yourself – type in your job of choice and see what comes up. All too often the results can be highly misleading.

Anyway we are working on new tools to asisst young people in choosing their future careers (more details to follow quite soon, I hope). And here is a conference paper, prepared by my colleague Sally Anne Barnes from the University of Warwick and describing the emprirical research we undertook on the use of technology in careers education in the UK (requires html5 compliant browser to view). Comments welcome – I would especially like to know what is happening in other countries than the UK.

The Potential Role of Technology in Careers Education in the UK