GoogleTranslate Service

Trust and Web 2.0: is the model broken?

December 8th, 2009 by Graham Attwell

The Web 2.0 model is essentially built on the wisdom of the crowd. Rather than relying on experts users are encouraged to rate or recommend other people as friends, products or software applications. But does the model scale? And can the crowd keep growing for ever? Is their a finite level at which wisdom becomes aggregated to the lowest common denominator? And are we reaching that point now?

Putting it another way how many social software sites can we manage? Facebook, Twitter, Flickr, Slideshare,,, YouTube, GoogleWave, Linkedin – the list goes on. And how many ‘friends’ can we follow?

But perhaps the most obvious example that the model does not scale is the Apple Aps store. A year ago I used to regularly surf the latest apps for my Pod touch, looking at user ratings and reviews. Now with over 120000 apps on the site it is a waste of time. There is simply too many apps with no way of finding what might be useful. furthermore the ratings system does little to help. Most have a rating of 3 or 4 as one might expect. furthermore, Apple has just suspended 100 apps due to suspicions that the reviews are being fiddled. Increasingly the only way to find new applications is to use review sites – in other words to go back to a reliance on so called experts. Although on a lesser scale, the same problem exists with WordPress plug-ins. And there seems to be a move with WordPress away form free and open source plug-ins towards commercial software. Trust through payment?

So what is the way out of all this? Probably we will see more specialised social networking sites, targeted at particular interests or groups. In that respect Linkedin, which always seemed a bit staid and boring, may well prove to have got the model right. And trust relationships will become more important. Recommendations will be based not on the numbers of the crowd but on who the people are. To an extent that is already happening through Twitter. Instead of trying to keep up with the flood of new blog entries on a Feedreader we are choosing to follow recommendations from our trusted friends of what to read. And I suspect that the word friend will come to mean more what it used to. Instead of blindly accepting friendship from anyone who offers it, we will develop smaller networks of those we really trust.

Please follow and like us:

2 Responses to “Trust and Web 2.0: is the model broken?”

  1. AJ Cann says:

    In what sense does sourcing recommendatins from “friends” suggest that the Web 2.0 model is broken? Crowdsourcing id not based on anonymous data but on trusted networks which have been carefull crafted (J. Surowiecki 2005. The Wisdom of Crowds: Why the Many Are Smarter Than the Few).

    Does it scale? That’s where the semantic web comes in.


  1. […] This post was mentioned on Twitter by Graham Attwell and joostrobben, SHARP! Biz Comm. SHARP! Biz Comm said: Pontydysgu – Bridge to Learning » Blog Archive » Trust and Web 2.0 … […]

  • Search

    Social Media

    News Bites

    Cyborg patented?

    Forbes reports that Microsoft has obtained a patent for a “conversational chatbot of a specific person” created from images, recordings, participation in social networks, emails, letters, etc., coupled with the possible generation of a 2D or 3D model of the person.

    Please follow and like us:

    Racial bias in algorithms

    From the UK Open Data Institute’s Week in Data newsletter

    This week, Twitter apologised for racial bias within its image-cropping algorithm. The feature is designed to automatically crop images to highlight focal points – including faces. But, Twitter users discovered that, in practice, white faces were focused on, and black faces were cropped out. And, Twitter isn’t the only platform struggling with its algorithm – YouTube has also announced plans to bring back higher levels of human moderation for removing content, after its AI-centred approach resulted in over-censorship, with videos being removed at far higher rates than with human moderators.

    Please follow and like us:

    Gap between rich and poor university students widest for 12 years

    Via The Canary.

    The gap between poor students and their more affluent peers attending university has widened to its largest point for 12 years, according to data published by the Department for Education (DfE).

    Better-off pupils are significantly more likely to go to university than their more disadvantaged peers. And the gap between the two groups – 18.8 percentage points – is the widest it’s been since 2006/07.

    The latest statistics show that 26.3% of pupils eligible for FSMs went on to university in 2018/19, compared with 45.1% of those who did not receive free meals. Only 12.7% of white British males who were eligible for FSMs went to university by the age of 19. The progression rate has fallen slightly for the first time since 2011/12, according to the DfE analysis.

    Please follow and like us:

    Quality Training

    From Raconteur. A recent report by global learning consultancy Kineo examined the learning intentions of 8,000 employees across 13 different industries. It found a huge gap between the quality of training offered and the needs of employees. Of those surveyed, 85 per cent said they , with only 16 per cent of employees finding the learning programmes offered by their employers effective.

    Please follow and like us:

    Other Pontydysgu Spaces

    • Pontydysgu on the Web

      Our Wikispace for teaching and learning
      Sounds of the Bazaar Radio LIVE
      Join our Sounds of the Bazaar Facebook goup. Just click on the logo above.

      We will be at Online Educa Berlin 2015. See the info above. The stream URL to play in your application is Stream URL or go to our new stream webpage here SoB Stream Page.

      Please follow and like us:
  • Twitter

  • Recent Posts

  • Archives

  • Meta

  • Categories