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Evaluation 2.0: How do we progress it?

October 11th, 2011 by Jenny Hughes

Have been in Brussels for the last two days – speaking at 9th European Week of Regions and Cities organized by DG Regio and also taking the opportunity to join other sessions. My topic was Evaluation 2.0. Very encouraged by the positive feedback I’ve been getting all day both face-to-face and through twitter. I thought people would be generally resistant to the idea as it was fairly hard-hitting (and in fairness, some were horrified!) but far more have been interested and very positive, including quite a lot of Commission staff. However, the question now being asked by a number of them of them is “How do we progress this?” – meaning, specifically, in the context of the evaluation of Regional Policy and DG Regio intervention.

Evaluation 2.0 in Regional Policy evaluation
I don’t have any answers to this – in some ways, that’s not for me to decide! I have mostly used Evaluation 2.0 stuff in the evaluation of education projects not regional policy. And my recent experience of the Cohesion Fund, ERDF, IPA or any of the structural funds is minimal. However, the ideas are generic and if people think that there are some they could work with, that’s fine!

That said, here are some suggestions for moving things forward – some of them are mine, most have been mooted by various people who have come to talk to me today (and bought me lots of coffee!)

Suggestions for taking it forward

  • Set up a twitter hashtag #evaluation2.0. Well that’s easy but I don’t know how much traffic there would be as yet!
  • Set up a webpage providing information and discussion around Evaluation 2.0. More difficult – who does that and who keeps it updated? Maybe, instead, it is worth feeding in to the Evalsed site that DG Regio maintain, which currently provides information and support for their evaluators. I gather it is under the process of review – a good opportunity to make it more interactive, to make more use of multimedia and with space for users to create content as well as DG Regio!
  • Form a small working group or interest group – this could be formal or informal, stand alone or tied to their existing evaluation network. Either way, it needs to be open and accessible to people who are interested in developing new ideas and trying some stuff out rather than a representative ‘committee’.
  • Alternatively, set up an expert group to move some ideas forward.
  • Or how about a Diigo group?
  • Undertake some small-scale trials with specific tools – to see whether the ideas do cross over from the areas I work in to Regional Policy.
  • Run a couple of one-day training events on Evaluation 2.0 focusing on some real hands-on workshops for evaluators and evaluation unit staff rather than just on information giving.
  • Check out with people responsible for evaluation in other DGs whether there is an opportunity for some joint development (a novel idea!) Unlike other ‘perspectives’ it is not tied to content or any particular theoretical approach.
  • Think about developing some mobile phone apps for evaluators and stakeholders around content specific issues – I can easily think of 5 or 6 possibilities to support both counterfactual, quantitative approaches and theory-based qualitative approaches. Although the ideas are generic, customizing the content means evaluators would have something concrete to work with rather than just ideas.
  • Produce an easy-to-use handbook on evaluation 2.0 for evaluators / evaluation units who want practical information on how to do it.
  • Ring fence a small amount of funding to support one-off explorations into innovative practice and new ideas around evaluation.
  • Encourage the evaluation unit to demonstrate leadership in new approaches – for example, try streaming a live internet radio programme around the theme of evaluation (cheap and easy!); set up a multi-user blog for people to post work in progress and interesting observations of ongoing projects using a range of media as well as text-based major reports; make some podcasts of interviews with key players in the evaluation of Regional Policy; set up a wiki around evaluation rather than having to drill down through the various Commission websites; try locating projects using GPS data so that we can all see where the action is taking place! Keep a twitter stream going around questions and issues – make use of crowd sourcing!
  • Advertise the next European Evaluation Society biennial conference, in Helsinki, October 1st – 5th 2012 “Evaluation in the networked society: New concepts, New challenges, New solutions” (There you go Bob, I just did!)
  • Broaden the idea of Evaluation 2.0 and maybe get rid of the catchphrase! We are already using the power of the semantic web in evaluation to mash open and linked data, for example. Should we be now be talking about Evaluation 3.0?? Or should we find another name – Technology Enhanced Evaluation? We could have TEE parties instead of conferences – Europe’s answer to the American far right ; )

P.S. Message to the large numbers of English delegates at the conference

When you left Heathrow yesterday to come to Brussels, I do hope you waved to the English Rugby team arriving home from the Rugby World Cup in New Zealand.

(Just as well this conference was not a week later or I’d have leave a similar message for the French delegates…..)

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