Learning Layers – What are we learning in the current phase of our fieldwork? (Part 3: SMEs in craft trade)
My previous post informed of the fieldwork activities that we had arranged with the training centre Bau ABC. In this context the construction companies were addressed in an indirect way – via apprentices who were reflecting on their working and learning experiences in the companies (and looking for new solutions). In this post I shift the emphasis from the training context to cooperation with SMEs – directly or via their network organisation (in this case the NNB/ Agentur).
In the case of Bau ABC we had a relatively easy start with the workshops. It is no major problem for training centres to involve their learners and staff members in such workshops in the course of their normal weekly schedule. However, it requires more effort from SMEs to participate in similar events (either as their own event or as a joint event hosted by trade guild or a networking agency – such as the NNB/ Agentu). Therefore, it has been necessary to find ways to present design ideas of the Learning layers (LL) project for them in such a way that they would see the benefit for them and commit themselves to the necessary preparatory events. Here our colleagues Joanna Burchert and Werner Müller as well as Tobias Funke from NNB/ Agentur have had to work hard to find ways forward. Here some remarks from an observer’s point of view. Joanna and Werner have spent the last week on a course in Verden and deepened their insights in the topic ‘ecological construction work’ and into the community. Thus, they will soon have quite a lot of fresh first hand information to report.
Shortly after the LL Design Conference Tobias Funke raised the issue that the NNB/Agentur should develop a specific offering – a Webinar – to inform its own staff and member companies of possible uses of web applications and services that could be immediately useful. Werner and Joanna from the ITB team started to work together with this concept and agreed to take the role of trainers (to get themselves into a development-oriented dialogue with the participants). This webinar was thought to be a preparatory step to a presence workshop in which the participants could test the applications and try to customise them for their own context. However, the Webinar turned out to be an internal training event – and as such a useful one – but with no participants from the member SMEs. The planned presence workshop had to be postponed and instead a working session was organised to see how the SMEs could be approached with more targeted and customised offerings.
Without going into details it is worthwhile to mention that in our direct contacts with SMEs we have had somewhat similar experiences. It has not been easy to find an obvious way to open the discussion and design processes on other LL design ideas (although there is much good will). It is becoming clearer to us that the befits that we might be able to demonstrate in optimising work processes may lead to non-trivial issues about redistributing decision-making powers and responsibilities of risks. Thus, well-meant interventions to work processes may have problematic side-effects on the business processes. Furthermore, these issues tend to be perceived in a different light in different companies.
What we tend to see as the way forward is to develop similar exercises as the storyboard workshop in Bau ABC for apprentices and/or skilled workers in interested companies. Here the challenge is harder – the mapping of problems, hurdles and communication gaps in the process of work is though similar but the search for possible solutions may be more demanding in a mini-workshop or individual exercise. Therefore, we see it necessary to continue the interviews with company representatives and the harvesting of existing interview material.
Here, the picture is incomplete and may change soon in the light of newer information. However, the message is the same: our efforts to bring the use of ICT- and web-based tools and apps to the everyday practice of SMEs are not just simple measures of introducing new tools for those who are interested. The processes of accessing information, sharing knowledge and managing communication are very closely linked to business processes and to (re)distributing roles, powers and responsibilities. The SMEs need to get convinced that it is worthwhile taking the path that brings changes alongside developmental steps. We need to work and learn with the SMEs to see the benefits together with them.
To be continued …
Acknowledgements. This work is supported by the European Commission under the FP7 project LAYERS (no. 318209), http://www.learning-layers.eu.