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Industry 4.0 and identity transformation

September 19th, 2017 by Graham Attwell

I gave this presentation last week at a panel discussion on Industry 4.0 at the Bundeswehr AusBildungs Kongress in Hamburg. Firstly – for those of you who do not live in Germany where the term is verywhere, what is Industry 4.0. According to Wikipedia:

“Industry 4.0 is a name for the current trend of automation and data exchange in manufacturing technologies. It includes cyber-physical systems, the Internet of things, cloud computing and cognitive computing.

Industry 4.0 creates what has been called a “smart factory”. Within the modular structured smart factories, cyber-physical systems monitor physical processes, create a virtual copy of the physical world and make decentralized decisions. Over the Internet of Things, cyber-physical systems communicate and cooperate with each other and with humans in real time, and via the Internet of Services, both internal and cross-organizational services are offered and used by participants of the value chain.”

In other words – pretty much everything going on in technology today. But the particularly German take on it is how such developments will effect manufacturing and services and what it implies for education and training.

I was a bit concerned with how the presentation would work -given that it is based on research and development in the Public Employment Services. But it seemed to work extremely well.  It is not so much the threat to jobs coming from new technologies and AI, but the impact this is having on the organisation of work and the skills and competences required in the workplace. Professional identity, is a key factor in developing resilience in a world characterised by uncertainty. It empowers individuals, and determines motivation and openness to new developments – and overcomes obstructionism and frustration often associated with change processes. Identity transformation describes the processes through which people can change their professional identity to deal with new work demands. Even more it describes how individuals and groups of people can themselves use their competence and skills to shape the processes and results of introducing new technologies.

The first half of the presentation looks at the research behind identity transformation, the second half at different activities and intervention we have undertaken in the Employ-ID project to support identity transformation for staff in Public Employment services in Europe.

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